The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Cross-Platform
- All
- Branded Entertainment
- Cross-Platform
- Intellectual Property
- Interactive
- Print & Outdoor
- Public Relations
- Social Media
- UX / UI
Award
-
Award
All
- All
- Gold Pencil
- Merit
#
One Show
Creative Rankings
Gustavo Fernandes
Client
Title
Category
Award
Points

Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Points: 25.0


Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0


Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0


Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0

Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
