The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Stock
Client
Title
Category
Award
Points
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Racing
Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
Points: 15.0
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
EYES
Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Ostrich Egg
Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Bush/Kennedy
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Price
Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Price
Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
FHM - Miss January
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Points: 5.0
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Believe
Agency: Spearhead / Seattle Client: Seattle Magic Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Queen
Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Sistine Chapel
Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Pope Mobile
Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
God Bless
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
FHM - Miss February
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Points: 5.0
Lump
Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Leatherman Tools 2001 Product Catalog
Agency: Hornall Anderson Design Works / Seattle Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Tiger / Waterfall / Steep Incline
Agency: M&C Saatchi Singapore / Singapore Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 5.0
Dancers Die
Agency: Sawyer Riley Compton / Atlanta Client: Atlanta Ballet Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Graveyard"
Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Guiliani
Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Genuity
Title:
Schematic, Slide Rule, 1969, Frankenstein
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Salomon
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Vail Cascade Hotel and Club
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
SIMBA - GHOST POPS
Title:
EYES
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Merit Award
Points:
5.0
Client:
Cycle Oregon
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Bush/Kennedy
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
TV Land
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Boston Globe
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
Category:
Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Mediacorp Publishing
Title:
FHM - Miss January
Category:
Collateral / Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mercedes Benz of North America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble-Oil of Olay
Title:
Tree Trunk
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Kodo Sushi Bar
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Williamette Week/BPN
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Dr. Ho/Greenspan/Hillary
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Specialized
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Trackstar Motorsports
Title:
Category:
Collateral Advertising / Collateral: Point of Purchase and In-Store
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Queen
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Advertising Benevolent Fund of South Africa
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Pope Mobile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
God Bless
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mediacorp Publishing
Title:
FHM - Miss February
Category:
Collateral / Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
CareerBuilder
Title:
Category:
Outdoor / Outdoor: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Leatherman Tool Group
Title:
Leatherman Tools 2001 Product Catalog
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
Joe Jackson Society
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Tiger / Waterfall / Steep Incline
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Los Angeles Times
Title:
Category:
Outdoor / Outdoor: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Atlanta Ballet
Title:
Dancers Die
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Nikon School
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
WWF Italia ONLUS
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Napster
Title:
Graveyard"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Time
Title:
Guiliani
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
