The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Out of Home
- Public Relations
- Social Media
- Sustainable Development Goals Pencil
Award
Client
Title
Category
Award
Points
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 50.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 50.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Product
Points: 15.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Print
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Points: 15.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Points: 15.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Responsive Environments
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Immersive Digital Spaces
Points: 10.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Immersive / Events
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
Points: 10.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Promotional / Print Advertisements
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Public Relations
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Data Visualization
Points: 10.0
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba Client: The Learning Corp Category: Film / Pharma
Points: 10.0