The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Glenn Cole
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 25.0
Next Level
Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Points: 25.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
Points: 25.0
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Points: 25.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
Points: 25.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Points: 25.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
I Love The World
Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Points: 15.0
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Points: 10.0
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Next Level
Agency: 72andSunny / Los Angeles Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Points: 10.0
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 10.0
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Points: 5.0
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Points: 5.0
Nike Women's Apparel Book - No More Miss Nice Guy
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Points: 5.0
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
Men vs Women
Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Nike Women's Apparel Books - Book of Lies
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles Client: Activision Category: Online Films & Video / Short Form - Single
Points: 5.0
www.bugaboo.com
Agency: 72andSunny / Los Angeles Client: Bugaboo Category: Websites & Microsites / E-Commerce
Points: 5.0
Call of Duty: Black Ops III "Seize Glory"
Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing
Points: 5.0
Nike Women's Apparel Book - The Art of Contracts
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista Client: Google Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Points: 5.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Sonos Your Home
Agency: 72andSunny / Playa Vista Client: Sonos Category: Craft / Animation
Points: 5.0
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Points: 5.0
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Points: 5.0
ACG print campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike Europe
Title:
Nike Women's Apparel Book - No More Miss Nice Guy
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike Europe
Title:
Nike Women's Apparel Books - Book of Lies
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty: Black Ops III "Seize Glory"
Category:
Craft - Writing / Writing
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike Europe
Title:
Nike Women's Apparel Book - The Art of Contracts
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike Europe
Title:
ACG print campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
