The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Linus Karlsson
Client
Title
Category
Award
Points
Nature Valley Trail View
Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Points: 25.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology
Points: 25.0
The Buddy Lee Challenge
Agency: Fallon Interactive / MN Client: Lee Jeans, Co. Category: Integrated Branding Campaign
Points: 25.0
TBS "Very Funny" Questionaire
Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 25.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Points: 25.0
TBS "Humor Study"
Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Points: 15.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Points: 15.0
Up There
Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Points: 15.0
10 Cane Magazine
Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 15.0
Nature Valley Trail View
Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Milwaukee's Best
Agency: Mother / New York Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Film / Cinema / Fiction
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York Client: The Ad Council Category: Websites / Public Service/Non-Profit
Points: 5.0
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient / Immersive / Installations
Points: 5.0
Save The Trees
Agency: Mother / New York Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Color Live Video Broadcast Application
Agency: McCann / New York Client: Verizon Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
I'm Not Candy
Agency: Mother / New York Client: Mother + BlueQ Category: Package Design / Campaign
Points: 5.0
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Ritual Project
Agency: Mother / ny Client: Stella Artois Category: Out Of Home/Outdoor / Single
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Paper Denim & Cloth InstaShoot
Agency: McCann / New York Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Points: 5.0
Rembrandt Product Packaging
Agency: Mother NY / New York City Client: Rembrandt Category: Package Design / Campaign
Points: 5.0
Nature Valley Trail View
Agency: McCann / New York Client: General Mills Category: User Experience Design / Interaction Design
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Points: 5.0
TBS "Very Funny" Cinema
Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
Points: 5.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Points: 5.0
Hanging Skates
Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann / New York Client: Inter IKEA Systems Category: Brand Transformation / Single
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Design / Digital
Points: 2.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
Points: 2.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lee Jeans, Co.
Title:
The Buddy Lee Challenge
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Questionaire
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Stella Artois
Title:
Up There
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LVMH
Title:
10 Cane Magazine
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Milwaukee's Best
Category:
Consumer Television / :20 and Under - Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MTV Networks
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Virgin Mobile
Title:
Save The Trees
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
EDS (Electronic Data Systems)
Title:
Category:
Beyond the Banner
Award:
2000 Interactive Merit Award
Points:
5.0
Client:
Mother + BlueQ
Title:
I'm Not Candy
Category:
Package Design / Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Stella Artois
Title:
Ritual Project
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Rembrandt
Title:
Rembrandt Product Packaging
Category:
Package Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Cinema
Category:
Non-Broadcast / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
MTV Networks
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MTV Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Award:
2018 Design Merit Award
Points:
2.0