The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Award
-
Award
All
- All
- Silver Pencil
- Bronze Pencil
- Merit
Client
Title
Category
Award
Points

Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 15.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Points: 15.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign
Points: 10.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 10.0


MENstruation
Agency: BBDO / New York + Biscuit Filmworks / New York Client: THINX Category: Brand Voice
Points: 10.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Points: 2.0


Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Single Country or Region / Consumer / Brand
Points: 2.0


Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Points: 2.0


Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Co-Promotions
Points: 2.0


Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
Points: 2.0


MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Short Form Video / Single
Points: 2.0


MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Points: 2.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Innovation in Film
Points: 2.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0


Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Points: 2.0


MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Points: 2.0


Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0

Client:
THINX
Title:
MENstruation
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0

Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
Fisher-Price
Title:
Let's Be Kids
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0

Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
