The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Creative Rankings

 


Sean McDonald

Client

Title

Category

Award

Points

The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures Points: 45.0
Draw Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Newspaper / Series Points: 45.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Booklets / Books / Brochures Points: 45.0
The Troll Agency: Rethink + IKEA Client: IKEA Category: Cinematography / Single Points: 21.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing / Production Points: 21.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Current Event Response Points: 21.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Product / Promotional Points: 21.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Products Points: 21.0
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Popular Culture Impact Points: 21.0
The Troll Agency: Rethink + IKEA Client: IKEA Category: Television & VOD / Over 60 Seconds - Single Points: 9.0
Window Shopping Agency: Rethink + IKEA Client: IKEA Category: Experiential & Installations / Brand Installations Points: 9.0
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Brand Partnerships Points: 9.0
Draw Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Newspaper / Single Points: 3.0
A.I. Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Craft / Use of Technology Points: 3.0
Vintage Drip Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Physical Products & Apparel Points: 3.0
Add The M Agency: Rethink + YWCA Metro / Vancouver Client: YWCA Metro Vancouver Category: Non-traditional & Guerrilla Marketing Points: 3.0
A.I. Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Craft / Use of Technology Points: 3.0
A.I. Ketchup Agency: Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto Client: Kraft Heinz Category: Craft / Use of Technology Points: 3.0
A.I. Ketchup Agency: Rethink + Kraft Heinz Client: Kraft Heinz Category: Integrated Campaign Points: 3.0
Window Shopping Agency: Rethink + IKEA Client: IKEA Category: Brand Installations Points: 3.0

Penguin Random House

The Unburnable Book

Promotional / Booklets, Books & Brochures

2023 Design Gold Pencil

45.0

Kraft Heinz

Draw Ketchup

Newspaper / Series

2023 Print & Promotional Gold Pencil

45.0

Penguin Random House

The Unburnable Book

Booklets / Books / Brochures

2023 Print & Promotional Gold Pencil

45.0

IKEA

The Troll

Cinematography / Single

2023 Moving Image Craft & Production Silver Pencil

21.0

Penguin Random House

The Unburnable Book

Craft / Printing / Production

2023 Direct Marketing Silver Pencil

21.0

Penguin Random House

The Unburnable Book

Current Event Response

2023 Public Relations Silver Pencil

21.0

Penguin Random House

The Unburnable Book

Physical Product / Promotional

2023 IP & Product Design Silver Pencil

21.0

Penguin Random House

The Unburnable Book

Physical Products

2023 Experiential & Immersive Silver Pencil

21.0

Penguin Random House

The Unburnable Book

Popular Culture Impact

2023 Cultural Driver Silver Pencil

21.0

IKEA

The Troll

Television & VOD / Over 60 Seconds - Single

2023 Film & Video Bronze Pencil

9.0

IKEA

Window Shopping

Experiential & Installations / Brand Installations

2023 Out of Home Bronze Pencil

9.0

Kraft Heinz

Vintage Drip

Brand Partnerships

2023 Branded Entertainment Bronze Pencil

9.0

Kraft Heinz

Draw Ketchup

Newspaper / Single

2023 Print & Promotional Merit Award

3.0

Kraft Heinz

A.I. Ketchup

Craft / Use of Technology

2023 Experiential & Immersive Merit Award

3.0

Kraft Heinz

Vintage Drip

Physical Products & Apparel

2023 Print & Promotional Merit Award

3.0

YWCA Metro Vancouver

Add The M

Non-traditional & Guerrilla Marketing

2023 Direct Marketing Merit Award

3.0

Kraft Heinz

A.I. Ketchup

Craft / Use of Technology

2023 Social Media Merit Award

3.0

Kraft Heinz

A.I. Ketchup

Craft / Use of Technology

2023 Integrated Merit Award

3.0

Kraft Heinz

A.I. Ketchup

Integrated Campaign

2023 Direct Marketing Merit Award

3.0

IKEA

Window Shopping

Brand Installations

2023 Experiential & Immersive Merit Award

3.0

Follow Us