The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Award
#
One Show
Creative Rankings
Rebecca Wilford
Client
Title
Category
Award
Points

Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 50.0

Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 25.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Points: 15.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Points: 10.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Points: 10.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 10.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 2.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Points: 2.0


Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0


Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Best of Discipline Pencil
Points:
50.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0

Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
