The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Matt Murphy
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 25.0
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic Client: Adobe Photoshop Category: Visual Effects / Single
Points: 21.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Points: 15.0
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 15.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Points: 15.0
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Online Advertising / Native Ads
Points: 10.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Points: 10.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 10.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
Points: 9.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Points: 9.0
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
Blades
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 5.0
Creative Freedom
Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Points: 5.0
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Points: 5.0
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
Points: 5.0
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Points: 5.0
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
Points: 5.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Points: 5.0
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Points: 5.0
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles Client: Target Category: Broadcast / Long Form - Single
Points: 5.0
Year In Search 2015
Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
Points: 5.0
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Points: 5.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Online & Mobile Video / Interactive Video
Points: 3.0
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET Client: Adobe / Premiere Category: Visual Effects / Single
Points: 3.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Points: 3.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Long Form Video / Campaign / Series / Episodic
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Film
Points: 2.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Craft / Use of Technology
Points: 2.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Face The Music/Recovery Unplugged
Title:
I Got This
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Online Advertising / Native Ads
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Visual Craft / Visual Effects
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Tinder
Title:
Swipe Night
Category:
Craft / Use of Technology
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
