The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Richard Bullock
Client
Title
Category
Award
Points
Equipo
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
+10 Campaign
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
The stars of St. Kitts & Nevis
Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Kicking It
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 5.0
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Laila
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Single
Points: 5.0
Cash
Agency: Cliff Freeman & Partners / New York Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Ed
Agency: Grey / New York + Harvest / New York Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Points: 5.0
adidas Futbol meets Football Web Films
Agency: 180LA (180\TBWA) / Santa Monica Client: adidas USA Category: Branded Content / Campaign
Points: 5.0
Stacy
Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Generation Rewear
Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
Points: 3.0
Generation Rewear
Agency: Hungry Man / London + Havas / London Client: Vanish Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
The stars of St. Kitts & Nevis
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
adidas International
Title:
Kicking It
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
What Happens Between Runs
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Hollywood Video
Title:
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Quiznos
Title:
Cash
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
adidas USA
Title:
adidas Futbol meets Football Web Films
Category:
Branded Content / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Stacy
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Reckitt / Vanish
Title:
Generation Rewear
Category:
Long Form Video / Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0