The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Tony Calcao
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
DXP
Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Pizza School
Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Emoji Ordering
Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 10.0
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 10.0
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 10.0
Careoke
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Other Interactive Digital Media
Points: 5.0
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
EpicMix
Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
Points: 5.0
Gypsycabproject.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami Client: MINI Category: Direct Mail / Direct Mail: Single
Points: 5.0
Jetta TDI Cup
Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Cornering
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
GTI Pinball Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Pizza Turnaround
Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Routan Boom
Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
VWFeatures.com/GTI Joyride
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Covers
Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
GTI Smoke Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Single
Points: 5.0
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
VW Das Auto/What The People Want - Max Rollout
Agency: Crispin Porter + Bogusky / Boulder Client: Volkswagen of America Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Web Sites / Business to Consumer
Points: 5.0
iPad Ordering App
Agency: CP+B / Boulder Client: Domino's Category: User Experience Design - Mobile / User Experience
Points: 5.0
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Bogey Stickers
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 5.0
Jigglevision
Agency: CP+B Client: JELLO Category: Magazine / Full Page or Spread - Single
Points: 5.0
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding Campaign
Points: 5.0
Palm Trees
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Points: 5.0
Jam Banner
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
DXP
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Careoke
Category:
Other Interactive Digital Media
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Vail Resorts
Title:
EpicMix
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Gypsycabproject.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Jetta TDI Cup
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Cornering
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Pinball Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Domino's
Title:
Pizza Turnaround
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Routan Boom
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VWFeatures.com/GTI Joyride
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Smoke Banner
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
VW Das Auto/What The People Want - Max Rollout
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
GTI Paddleshift Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
VWFeatures.com
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Domino's
Title:
iPad Ordering App
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Bogey Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Giro Sport Design
Title:
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
Palm Trees
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Jam Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
