The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Marcel Marcondes
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Active Engagement / Call to Action
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Cultural Driver
Points: 9.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Single Country or Region / Consumer / Brand
Points: 9.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Brand Partnerships
Points: 9.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Online Community / Platform
Points: 3.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Spatial Design / Experiential & Immersive
Points: 3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Digital Craft Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Single Country or Region / Consumer / Brand
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
Busch
Title:
#Pit4Busch
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Online Community / Platform
Award:
2021 Interactive & Online Merit Award
Points:
3.0