The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ron Lawner
Client
Title
Category
Award
Points
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Kills More
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
IPod Zine
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Seek Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 10.0
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 10.0
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Online Movies / Business to Consumer
Points: 5.0
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Points: 5.0
Pods Unite
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Advancing Civilization Daily
Agency: Arnold Worldwide / McLean Client: Amtrak Category: Environmental Design / Single
Points: 5.0
Cutaway
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Points: 5.0
Witch/Forefather/Rates So Low
Agency: Arnold / McLean Client: Colonial Willamsburg Category: Small Space - Print / Black and White: Less than a Page - Campaign
Points: 5.0
newbeetle
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Empire, Capitol, Silver Posters
Agency: Arnold / McLean Client: Amtrak Category: Collateral Design / Posters: Campaign
Points: 5.0
Careful Campaign
Agency: Arnold Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 5.0
Drill/Voice/Flag
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Twinkies
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Aqueduct
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Brandon
Agency: harvest / Santa Monica Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Adult Activity Book
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Points: 5.0
microbus
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 5.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Integrated Branding Campaign
Award:
2000 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2000 Interactive Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Amtrak
Title:
Advancing Civilization Daily
Category:
Environmental Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Colonial Willamsburg
Title:
Witch/Forefather/Rates So Low
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
newbeetle
Category:
Beyond the Banner
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Amtrak
Title:
Empire, Capitol, Silver Posters
Category:
Collateral Design / Posters: Campaign
Award:
2006 Design Merit Award
Points:
5.0
Client:
Massachusetts Department of Public Health
Title:
Careful Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Drill/Voice/Flag
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Twinkies
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America, Inc.
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Adult Activity Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
microbus
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
