The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Tom Adams
Client
Title
Category
Award
Points
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
Bears/Foreign/Song
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Points: 15.0
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Seek Q + A
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Hairy-Mail
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Fair Enough TV Campaign 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 10.0
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 10.0
Bears
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 10.0
Seek Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Fair Enough
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Trap Banner
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Kitchen
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Mother-In-Law
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Decoy
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Actor Interview
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Television / Single
Points: 5.0
Toe Rings
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 5.0
Crazyworld
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
JettaReport.com
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Points: 5.0
Presidential Visit
Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Headlights
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Good Samaritians
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 5.0
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Flag
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Cover-Up
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Whudafxup
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 5.0
Connect Truth
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Trap
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Points: 5.0
Candy Stores
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Points: 5.0
Singing Cowboy
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Points: 5.0
Voice
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Radio List
Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Points: 5.0
Crazyworld 2
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 5.0
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Points: 5.0
Targets
Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough TV Campaign 2
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Fair Enough
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Trap Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mother-In-Law
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Decoy
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Toe Rings
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
JettaReport.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Florida Department of Health
Title:
Presidential Visit
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Headlights
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Good Samaritians
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Flag
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Cover-Up
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Whudafxup
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Connect Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Trap
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Candy Stores
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Voice
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
