The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Don Shelford
Client
Title
Category
Award
Points
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Branded Entertainment
Points: 25.0
Bubble Boy
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Branding
Points: 25.0
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 25.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Beach
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Mountains
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
To Work
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland Client: Nike Category: User Experience Design - Web / User Experience
Points: 5.0
Cut Grass
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Aqueduct
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London Client: MailChimp Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Chain Reaction
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Stills
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
Portraits of Braddock
Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Points: 5.0
Play in the Now
Agency: Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Integrated Digital & Physical Product
Points: 2.0
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Levi's Strauss & Co
Title:
To Work
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Cross Nationals - Run NXN
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Integrated Branding Campaign
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Outdoor / Outdoor: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Hewlett-Packard
Title:
Stills
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0