The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Asia Pacific

Client

Title

Category

Award

Points

Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing Points: 45.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Goals for Sustainable Development Points: 30.00
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Art Direction Points: 15.00
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products Points: 15.00
Flavour Of Home Agency: Hakuhodo Indonesia / Jakarta Client: Sushi Sei Category: Craft / Illustration Points: 15.00
Pitvertising Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel Points: 15.00
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship Points: 15.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Brand Partnerships Points: 15.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Physical Products Points: 15.00
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series Points: 11.25
PLAY NZ Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Livestream Points: 7.00
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography Points: 7.00
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Category: Promotional Items / Physical Products Points: 7.00
Virtual Sentosa Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown Points: 7.00
Sperm Positive: The Baby That Changed HIV Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Public Relations Points: 7.00
The Artist Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai Client: Savlon Category: Branded Content Points: 7.00
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile Points: 7.00
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single Points: 3.50
Helpy Hour Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store Points: 3.50
Food Influencers Tasting Dog Food Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore Client: Furry’s Kitchen Category: Influencer Marketing / Single Channel Points: 3.00
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney Client: KFC Australia Category: Stunts & Activations Points: 3.00
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action Points: 3.00
BITI'S HUNTER ARISING DRAGON Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Illustration Points: 3.00
HOPE TAPE Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul Client: Korean National Police Agency Category: Promotional Items / Physical Products Points: 3.00
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography Points: 3.00
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile Points: 3.00
Secret Menu Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Utility / Ecommerce Points: 3.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications Points: 3.00
Chotu Agency: Good Morning / Mumbai + Dentsu Impact / India Client: My Choices Foundation Category: Cinematography / Single Points: 3.00
Meddle in the New Zealand Election Agency: Special Group / New Zealand + Sweetshop Client: Every Kiwi Vote Counts Category: Craft / Writing Points: 3.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Digital / Web & Mobile Points: 3.00
Uber Eats No Repeats Agency: Special Group / Australia + Chee Productions + Revolver / Sydney + The Glue Society Client: Uber Eats Category: Innovation & Transformation / Innovation in Film Points: 3.00
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology Points: 3.00
Tubbataha Coral Rip Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft Points: 3.00
Safely Feel The Real World Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Moving Image / Single Points: 3.00
UNI-FORM Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Service Design / Customer Experience (CX) Points: 3.00
The Dissolving Bottle Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty Points: 3.00
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data Points: 3.00
Good Morning World Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand Points: 3.00
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction Points: 3.00
A Career-Limiting Film Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single Points: 2.25
www.window-swap.com Agency: WindowSwap / Singapore Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown Points: 1.00
The Woman Behind the Voice Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel Points: 1.00
Panda Teleportation via Newspaper Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown Points: 1.00
TMALL NEW CULTURE-#NOT UNCOMMON Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography Points: 1.00
The Photograph that Wasn't Agency: Famous Innovations Client: The Photographic Society of India Category: Craft / Writing Points: 1.00
Out Now Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products Points: 1.00
Joy Sticks Agency: Cheil / Hong Kong Client: Chupa Chups Category: Posters / Series Points: 1.00

The Royal Australian Mint

Donation Dollar

Non-traditional & Guerrilla Marketing

2021 Direct Marketing Gold Pencil

45.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Goals for Sustainable Development

2021 Sustainable Development Pencil SDG Pencil

30.00

Sushi Sei

Flavour Of Home

Craft / Art Direction

2021 Print Gold Pencil

15.00

The Royal Australian Mint

Donation Dollar

Promotional Items / Physical Products

2021 Print Gold Pencil

15.00

Sushi Sei

Flavour Of Home

Craft / Illustration

2021 Out of Home Gold Pencil

15.00

Rexona

Pitvertising

Apparel

2021 Out of Home Gold Pencil

15.00

Running Stories

Running Stories

Intra-preneurship

2021 In-House Gold Pencil

15.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Brand Partnerships

2021 Integrated Gold Pencil

15.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Physical Products

2021 Experiential & Immersive Gold Pencil

15.00

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

2021 Film Gold Pencil

11.25

Tourism New Zealand

PLAY NZ

Livestream

2021 Social Media Silver Pencil

7.00

Volkswagen

Abandoned Stations

Craft / Photography

2021 Print Silver Pencil

7.00

Pizza Hut

Pizza Hut x IKEA SÄVA

Promotional Items / Physical Products

2021 Print Silver Pencil

7.00

Sentosa Development Corporation

Virtual Sentosa

Innovation & Transformation / Innovation in Lockdown

2021 Public Relations Silver Pencil

7.00

New Zealand AIDS Foundation, Body Positive, Positive Women

Sperm Positive: The Baby That Changed HIV

Public Relations

2021 Health, Wellness & Pharma Silver Pencil

7.00

Savlon

The Artist

Branded Content

2021 Health, Wellness & Pharma Silver Pencil

7.00

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Digital & Online / Websites & Mobile

2021 Direct Marketing Silver Pencil

7.00

Toyota Motor Corporation / Toyota Motor North America

Upstream

Cinematography / Single

2021 Moving Image Craft Silver Pencil

3.50

FEDCAF

Helpy Hour

Out of Home / P.O.P. & In-Store

2021 Direct Marketing Silver Pencil

3.50

Furry’s Kitchen

Food Influencers Tasting Dog Food

Influencer Marketing / Single Channel

2021 Social Media Bronze Pencil

3.00

KFC Australia

Secret Menu

Stunts & Activations

2021 Social Media Bronze Pencil

3.00

Samsung

Microcodes

Active Engagement / Call to Action

2021 Social Media Bronze Pencil

3.00

BITI'S HUNTER

BITI'S HUNTER ARISING DRAGON

Craft / Illustration

2021 Print Bronze Pencil

3.00

Korean National Police Agency

HOPE TAPE

Promotional Items / Physical Products

2021 Print Bronze Pencil

3.00

Volkswagen

Abandoned Stations

Craft / Photography

2021 Out of Home Bronze Pencil

3.00

Running Stories

Running Stories

Innovation & Transformation / Innovation in Mobile

2021 Mobile Bronze Pencil

3.00

KFC Australia

Secret Menu

Utility / Ecommerce

2021 Mobile Bronze Pencil

3.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Applications

2021 Mobile Bronze Pencil

3.00

My Choices Foundation

Chotu

Cinematography / Single

2021 Moving Image Craft Bronze Pencil

3.00

Every Kiwi Vote Counts

Meddle in the New Zealand Election

Craft / Writing

2021 Integrated Bronze Pencil

3.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Digital / Web & Mobile

2021 Health, Wellness & Pharma Bronze Pencil

3.00

Uber Eats

Uber Eats No Repeats

Innovation & Transformation / Innovation in Film

2021 Film Bronze Pencil

3.00

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

2021 Experiential & Immersive Bronze Pencil

3.00

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Craft / Use of Technology

2021 Direct Marketing Bronze Pencil

3.00

Tubbataha Reefs Natural Park & World Heritage Site

Tubbataha Coral Rip

Craft / Printing & Paper Craft

2021 Design Bronze Pencil

3.00

Durex

Safely Feel The Real World

Moving Image / Single

2021 Design Bronze Pencil

3.00

VOGUE

UNI-FORM

Service Design / Customer Experience (CX)

2021 Design Bronze Pencil

3.00

The Dissolving Bottle

The Dissolving Bottle

Packaging / Specialty

2021 Design Bronze Pencil

3.00

IBM

Second Life

Creative Use of Data

2021 Digital Craft Bronze Pencil

3.00

Tourism New Zealand

Good Morning World

Multi-Country or Global / Consumer / Brand

2021 Creative Effectiveness Bronze Pencil

3.00

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

2021 Branded Entertainment Bronze Pencil

3.00

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

2021 Branded Entertainment Bronze Pencil

3.00

Global Women

A Career-Limiting Film

Online Films & Video / Long Form - Single

2021 Film Bronze Pencil

2.25

WindowSwap

www.window-swap.com

Innovation & Transformation / Innovation in Lockdown

2021 Social Media Merit Award

1.00

I Touch Myself Project

The Woman Behind the Voice

Influencer Marketing / Multi-Channel

2021 Social Media Merit Award

1.00

Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN

Panda Teleportation via Newspaper

Innovation & Transformation / Innovation in Lockdown

2021 Print Merit Award

1.00

TMALL

TMALL NEW CULTURE-#NOT UNCOMMON

Craft / Typography

2021 Print Merit Award

1.00

The Photographic Society of India

The Photograph that Wasn't

Craft / Writing

2021 Print Merit Award

1.00

Bonds

Out Now

Promotional Items / Physical Products

2021 Print Merit Award

1.00

Chupa Chups

Joy Sticks

Posters / Series

2021 Print Merit Award

1.00

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