The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2020
- 2020
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Year
-
Year
2020
- 2020
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points

Nike 2019 Beijing 99
Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction
Points: 15.0


Pocket Franchise
Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Mobile Apps
Points: 15.0


Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne Client: Code Like A Girl Category: Full Length Video / Single
Points: 10.0


Pocket Franchise
Agency: Accenture Interactive China / Shanghai Client: Yum China Category: Innovation in Branded Entertainment
Points: 2.0


Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: User-Generated Content
Points: 2.0


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential / Brand Installations
Points: 2.0


Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Experiential / Brand Installations
Points: 2.0


Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
Points: 2.0


BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Points: 2.0


I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Audio
Points: 2.0


Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney Client: Audi Australia Category: Full Length Video / Single
Points: 2.0


Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Long Form Video / Single
Points: 2.0


Client:
Nike
Title:
Nike 2019 Beijing 99
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0

Client:
Yum China
Title:
Pocket Franchise
Category:
Mobile Apps
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0

Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0

Client:
Yum China
Title:
Pocket Franchise
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
The Times Of India
Title:
Out and Proud Classified
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Ezaki Glico Company, Limited
Title:
Pocky K.O.
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Samsung
Title:
BACK2LIFE
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Audio
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
Audi Australia
Title:
Machine
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
