The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
Silent Whistle
Agency: Leo Burnett / Sydney Client: Samsung Category: Digital / Use of Technology
Points: 2.0
A Team of One
Agency: Loong / Beijing Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Points: 2.0
SmartWax
Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Product
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Points: 2.0
AURA INCENSE BARRICADE
Agency: TBWA\Sri Lanka / Colombo Client: D'LAS INTERNATIONAL (PVT) LTD. Category: Physical Product
Points: 2.0
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Physical Product
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland Client: New Zealand AIDS Foundation Category: Public Relations
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Public Relations
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Public Relations
Points: 2.0
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo Client: Daiki Angel Help inc. Category: Public Relations
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo Client: JFOODO Category: Craft / Art Direction
Points: 2.0
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai Client: HDFC Bank Parivartan Category: Public Relations
Points: 2.0
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne Client: ANZ Bank Category: Brand Installations
Points: 2.0
Fatal Recognition
Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Points: 2.0
SmartWax
Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Items
Points: 2.0
7:1 Furniture Collection
Agency: BBDO / Bangkok Client: Homepro Category: Innovation in Health & Wellness
Points: 2.0
EraL Hair & Scalp Treatments
Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya Client: NICCA CHEMICAL CO.,LTD. Category: Craft / Photography
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Brand Voice
Points: 2.0
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Innovation in Health & Wellness
Points: 2.0
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation in Health & Wellness
Points: 2.0
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Reputation Management
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Reputation Management
Points: 2.0
Blood Beacon
Agency: Wunderman Thompson / Taipei Client: Taipei Blood Center Category: Applications
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments
Points: 2.0
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Points: 2.0
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland Client: Uber Eats Category: Out of Home / Billboards & Transit
Points: 2.0
Fatal Recognition
Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Applications
Points: 2.0
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Points: 2.0
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Applications
Points: 2.0
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
Points: 2.0
Kicking Down Barriers
Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne Client: ANZ Bank Category: Co-Promotions
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
Points: 2.0
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Japan Para Table Tennis Association Category: Craft / Art Direction
Points: 2.0
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR Client: Deliveroo Category: Utility
Points: 2.0
CODE NAME: URI
Agency: Dentsu Webchutney / Mumbai Client: TRIGGER HAPPY ENTERTAINMENT Category: Targeted Video / Targeted Online Video
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
A.I. Love
Agency: MullenLowe / Singapore Client: Unilever (Closeup) Category: Craft / Use of Technology
Points: 2.0
The Master Stroke
Agency: Famous Innovations / Mumbai Client: Doms Stationery Category: Innovation in Design
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA Client: RIT Foundation Category: Integrated PR Campaign
Points: 2.0
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya Client: Digi.com Berhad Category: Innovation in Design
Points: 2.0
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Innovation in Design
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Points: 2.0
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
D'LAS INTERNATIONAL (PVT) LTD.
Title:
AURA INCENSE BARRICADE
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Nike
Title:
NIKE 2019 Chinese New Year
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
NICCA CHEMICAL CO.,LTD.
Title:
EraL Hair & Scalp Treatments
Category:
Craft / Photography
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Taipei Blood Center
Title:
Blood Beacon
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Uber Eats
Title:
Shark Bait
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Merit Award
Points:
2.0
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Merit Award
Points:
2.0
Client:
ANZ Bank
Title:
Kicking Down Barriers
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
TRIGGER HAPPY ENTERTAINMENT
Title:
CODE NAME: URI
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Unilever (Closeup)
Title:
A.I. Love
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
