The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
www.window-swap.com
Agency: WindowSwap / Singapore Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Points: 3.00
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
Points: 3.00
The Photograph that Wasn't
Agency: Famous Innovations Client: The Photographic Society of India Category: Craft / Writing
Points: 3.00
Out Now
Agency: Leo Burnett / Australia Client: Bonds Category: Promotional Items / Physical Products
Points: 3.00
Disappearing Dracula
Agency: Wunderman Thompson / Perth Client: West Australian Ballet Category: Posters / Single
Points: 3.00
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Magazine / Series
Points: 3.00
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
Points: 3.00
BITI'S HUNTER ARISING DRAGON
Agency: Dentsu Redder Vietnam / Ho Chi Minh City Client: BITI'S HUNTER Category: Craft / Art Direction
Points: 3.00
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
Points: 3.00
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland Client: McDonald's New Zealand Category: Billboards & Transit / Series
Points: 3.00
Joy Sticks
Agency: Cheil / Hong Kong Client: Chupa Chups Category: P.O.P. & In-Store / Series
Points: 3.00
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India Client: Tata Pravesh Category: Sound Editing
Points: 3.00
Aware Super Brand TVC
Agency: Squeak E. Clean Studios / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney Client: Aware Super Category: Sound Design
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION Client: Flybuys Category: Original Music / Song
Points: 3.00
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Physical Product & Mobile Integration
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok Client: Colgate-Palmolive Category: Casting
Points: 3.00
MAN ENOUGH: SHAVING STEREOTYPES
Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai Client: Procter & Gamble India / Gillette Category: Casting
Points: 3.00
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films Client: Victoria Police Category: Visual Effects / Single
Points: 3.00
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Digital Product
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Physical Product
Points: 3.00
AIR PADDING
Agency: INNOCEAN / Seoul Client: PARACOSM STUDIO Category: Physical Product
Points: 3.00
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Physical Product
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Customer Experience / CX
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Websites / Ecommerce
Points: 3.00
HOPE FOR HOMETOWN
Agency: Tencent / Shenzhen + 25 Hours / Guangzhou Client: Tencent Charity/99 Giving Day Category: Content Series
Points: 3.00
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Branding Campaign
Points: 3.00
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul Client: EMART Category: Out of Home / Health & Wellness
Points: 3.00
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai Client: Durex Category: Film / Health & Wellness
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Direct Marketing
Points: 3.00
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne Client: Bega B-Honey Category: Green Pencil
Points: 3.00
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
JEEP ICONOGRAPHY
Agency: Wunderman Thompson / India Client: CELICA JEEP Category: Low Budget / Under 50K Budget
Points: 3.00
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila Client: RC Cola Category: Online Films & Video / Long Form - Series
Points: 3.00
Client:
WindowSwap
Title:
www.window-swap.com
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
I Touch Myself Project
Title:
The Woman Behind the Voice
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Title:
Panda Teleportation via Newspaper
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Print Merit Award
Points:
3.00
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Typography
Award:
2021 Print Merit Award
Points:
3.00
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.00
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Award:
2021 Print Merit Award
Points:
3.00
Client:
Chupa Chups
Title:
Joy Sticks
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
BITI'S HUNTER
Title:
BITI'S HUNTER ARISING DRAGON
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
EMART
Title:
LIGHT SAVER
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Chupa Chups
Title:
Joy Sticks
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Tata Pravesh
Title:
Stay Safe behind the #DoorsOfIndia
Category:
Sound Editing
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Aware Super
Title:
Aware Super Brand TVC
Category:
Sound Design
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Procter & Gamble India / Gillette
Title:
MAN ENOUGH: SHAVING STEREOTYPES
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
PARACOSM STUDIO
Title:
AIR PADDING
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
EMART
Title:
LIGHT SAVER
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Tencent Charity/99 Giving Day
Title:
HOPE FOR HOMETOWN
Category:
Content Series
Award:
2021 In-House Merit Award
Points:
3.00
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Award:
2021 In-House Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Facebook Korea / The Cheering Bandage
Title:
THE CHEERING BANDAGE CAMPAIGN
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
EMART
Title:
LIGHT SAVER
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Durex
Title:
Safely Feel The Real World
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
CELICA JEEP
Title:
JEEP ICONOGRAPHY
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
RC Cola
Title:
'Whatever' Campaign
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
