The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign Points: 75.0
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit Points: 25.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations Points: 25.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography Points: 25.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations Points: 15.0
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations Points: 10.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive Points: 10.0
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing Points: 10.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography Points: 10.0
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign Points: 2.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign Points: 2.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign Points: 2.0
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Billboards & Transit / Campaign Points: 2.0
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Billboards & Transit / Campaign Points: 2.0
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign Points: 2.0
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit Points: 2.0
Beyond Limits Agency: Saatchi & Saatchi / London Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit Points: 2.0
Everyday Escape Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit Points: 2.0
Giannis Antetokounmpo: Mt. Olympus Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Experiential & Installations / Brand Installations Points: 2.0
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations Points: 2.0
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential & Installations / Brand Installations Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Experiential & Installations / Brand Installations Points: 2.0
Billboard Hotels Agency: NORD DDB AB / Stockholm Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations Points: 2.0
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive Points: 2.0
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Craft / Printing & Production Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Out of Home Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Out of Home Points: 2.0
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home Points: 2.0

Burger King

Moldy Whopper

Billboards & Transit / Campaign

2020 Out of Home Gold Pencil

75.0

Berliner Philharmoniker

Sound Images

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Gold Pencil

25.0

Lacoste

Crocodile Free

Experiential & Installations / Brand Installations

2020 Out of Home Gold Pencil

25.0

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

2020 Out of Home Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Out of Home Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Photography

2020 Out of Home Gold Pencil

25.0

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

2020 Out of Home Silver Pencil

15.0

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

2020 Out of Home Bronze Pencil

10.0

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

2020 Out of Home Bronze Pencil

10.0

Spotify UK

Listen like you used to

Craft / Writing

2020 Out of Home Bronze Pencil

10.0

McDonald's France

Open Late

Craft / Photography

2020 Out of Home Bronze Pencil

10.0

Unilever - Marmite

Lovers, don't spread the Hate

P.O.P. & In-Store / Campaign

2020 Out of Home Merit Award

2.0

McDonald's France

Open Late

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Basket Le Mag

When the game became an art

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

VOO Telecom

Video Call Art

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Spotify UK

Listen like you used to

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

McDonald's

Iconic Stacks

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Kloop Media

Koshogo

Billboards & Transit / Campaign

2020 Out of Home Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Merit Award

2.0

British Telecom

Beyond Limits

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Merit Award

2.0

Xbox / Microsoft

Everyday Escape

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Merit Award

2.0

Nike

Giannis Antetokounmpo: Mt. Olympus

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

Airbnb

A Night At... The Louvre

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

McDonald's Sweden

Billboard Hotels

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

Sea-Watch e.V.

LIFEBOAT - The Experiment

Experiential & Installations / Experiential & Immersive

2020 Out of Home Merit Award

2.0

Kloop Media

Koshogo

Craft / Printing & Production

2020 Out of Home Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Innovation in Out of Home

2020 Out of Home Merit Award

2.0

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