The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 75.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 25.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential & Installations / Brand Installations
Points: 25.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Points: 15.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
Points: 10.0
Lessons For Good
Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Points: 10.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography
Points: 10.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Billboards & Transit / Campaign
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Points: 2.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Billboards & Transit / Campaign
Points: 2.0
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Billboards & Transit / Campaign
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Billboards & Transit / Campaign
Points: 2.0
Koshogo
Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Beyond Limits
Agency: Saatchi & Saatchi / London Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Experiential & Installations / Brand Installations
Points: 2.0
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Experiential & Installations / Brand Installations
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Experiential & Installations / Brand Installations
Points: 2.0
Billboard Hotels
Agency: NORD DDB AB / Stockholm Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
Points: 2.0
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Koshogo
Agency: Leo Burnett / Moscow Client: Kloop Media Category: Craft / Printing & Production
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Out of Home
Points: 2.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Points: 2.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
75.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Spotify UK
Title:
Listen like you used to
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kloop Media
Title:
Koshogo
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0