The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single Points: 25.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Television & VOD / Long Form - Single Points: 25.0
Be a Follower Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Short Form - Campaign Points: 25.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Cinema Advertising Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising Points: 25.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single Points: 15.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single Points: 15.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single Points: 15.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Online Films & Video / Long Form - Single Points: 15.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single Points: 15.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising Points: 15.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single Points: 10.0
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign Points: 10.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign Points: 2.0
Conference Agency: Droga5 / London + Somesuch / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Single Points: 2.0
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single Points: 2.0
Nicholas the Sweep Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single Points: 2.0
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single Points: 2.0
Book of Dreams Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single Points: 2.0
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single Points: 2.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
This is how it feels Agency: Anorak / NoA / Oslo Client: Komplett Category: Television & VOD / Long Form - Single Points: 2.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Television & VOD / Long Form - Single Points: 2.0
Feel the Power Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign Points: 2.0
Bleep Agency: BETC / Paris Client: CANAL+ Category: Television & VOD / Varying Length Campaign Points: 2.0
HORNBACH "Smell of Spring" Agency: HEIMAT, / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin Client: HORNBACH Baumarkt AG Category: Online Films & Video / Short Form - Single Points: 2.0
You only have one life. Live it. Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Online Films & Video / Long Form - Single Points: 2.0
Return Policy Agency: Publicis Italy / Milan Client: Diesel Category: Online Films & Video / Long Form - Single Points: 2.0
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Online Films & Video / Long Form - Single Points: 2.0
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Online Films & Video / Long Form - Single Points: 2.0
Crystal Barn Agency: Droga5 / London + Biscuit Filmworks / London Client: Barclaycard Category: Online Films & Video / Long Form - Single Points: 2.0
President’s Pets. Animals make us human. Adopt. Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Online Films & Video / Long Form - Single Points: 2.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Online Films & Video / Long Form - Single Points: 2.0
Grandpa Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single Points: 2.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Online Films & Video / Long Form - Single Points: 2.0
Just Do It: Helden + Sonne Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Online Films & Video / Long Form - Campaign Points: 2.0
Just Do It: Helden Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising Points: 2.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising Points: 2.0
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising Points: 2.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Cinema Advertising Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Under 100K Budget Points: 2.0
Breaking The Silence Agency: VMLY&R / Prague Client: Post Bellum / National History Archive Category: Under 100K Budget Points: 2.0
PHYSICS Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Under 100K Budget Points: 2.0
President’s Pets. Animals make us human. Adopt. Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film Points: 2.0
ANAIS - Unquiet Voices Agency: Cheil Centrade / Bucharest Client: ANAIS Association Category: Innovation in Film Points: 2.0

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

2020 Film Gold Pencil

75.0

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

2020 Film Gold Pencil

25.0

Lacoste

Crocodile Inside

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Diesel

Be a Follower

Online Films & Video / Short Form - Campaign

2020 Film Gold Pencil

25.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Cinema Advertising

2020 Film Gold Pencil

25.0

Burger King

Moldy Whopper

Cinema Advertising

2020 Film Gold Pencil

25.0

BMW AG

The Small Escape

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

Amazon

Before Alexa

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

BMW AG

The Small Escape

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Apple

Behind the Music. Behind the Mac

Cinema Advertising

2020 Film Silver Pencil

15.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

2020 Film Bronze Pencil

10.0

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

2020 Film Bronze Pencil

10.0

Unilever - Marmite

Mind Control

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

Amazon Prime Video

Conference

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Lego

Rebuild the world

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Sainsbury's

Nicholas the Sweep

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Argos

Book of Dreams

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Behind the Music. Behind the Mac

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Komplett

This is how it feels

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Sipsmith

Mr Swan

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Sony Interactive Entertainment

Feel the Power

Television & VOD / Long Form - Campaign

2020 Film Merit Award

2.0

CANAL+

Bleep

Television & VOD / Varying Length Campaign

2020 Film Merit Award

2.0

HORNBACH Baumarkt AG

HORNBACH "Smell of Spring"

Online Films & Video / Short Form - Single

2020 Film Merit Award

2.0

Pohjola Insurance

You only have one life. Live it.

Online Films & Video / Short Form - Campaign

2020 Film Merit Award

2.0

New Lives

Voiceless Women

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Diesel

Return Policy

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Bianco

The Lift

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Snickers

Fix The World

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Barclaycard

Crystal Barn

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

NOAH - Menschen für Tiere e.V.

President’s Pets. Animals make us human. Adopt.

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Amazon

Before Alexa

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Atlético de Madrid

Grandpa

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Sipsmith

Mr Swan

Online Films & Video / Long Form - Single

2020 Film Merit Award

2.0

Nike Germany

Just Do It: Helden + Sonne

Online Films & Video / Long Form - Campaign

2020 Film Merit Award

2.0

Nike Germany

Just Do It: Helden

Cinema Advertising

2020 Film Merit Award

2.0

BMW AG

The Small Escape

Cinema Advertising

2020 Film Merit Award

2.0

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

2020 Film Merit Award

2.0

Sipsmith

Mr Swan

Cinema Advertising

2020 Film Merit Award

2.0

New Lives

Voiceless Women

Under 100K Budget

2020 Film Merit Award

2.0

Post Bellum / National History Archive

Breaking The Silence

Under 100K Budget

2020 Film Merit Award

2.0

Brontosaurus in Himalaya

PHYSICS

Under 100K Budget

2020 Film Merit Award

2.0

NOAH - Menschen für Tiere e.V.

President’s Pets. Animals make us human. Adopt.

Under 100K Budget

2020 Film Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Film

2020 Film Merit Award

2.0

ANAIS Association

ANAIS - Unquiet Voices

Innovation in Film

2020 Film Merit Award

2.0

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