The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Design
Points: 25.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Paper Craft
Points: 25.0
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing & Paper Craft
Points: 25.0
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Points: 25.0
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg Client: Bushe Category: Out of Home / Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 15.0
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London Client: BBC Creative Category: Moving Image / Series
Points: 15.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Points: 15.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Data Visualization / Static or Dynamic
Points: 15.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Editorial / Books
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Points: 10.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
Points: 10.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Out of Home / Series
Points: 10.0
Printed by Parkinson's
Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Points: 10.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Promotional / Booklets & Brochures
Points: 10.0
Making Impossible Possible
Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
Points: 10.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Innovation in Design
Points: 2.0
Printed by Parkinson's
Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Innovation in Design
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Animation
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 2.0
Protest Stamps
Agency: Shackleton / Madrid Client: Correos Category: Craft / Art Direction
Points: 2.0
#Romanovs100 AR Photo Album
Agency: RT / Moscow Client: RT Category: Craft / Art Direction
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT, / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
Points: 2.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
Points: 2.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Brand Installations
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Out of Home / Brand Installations
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Out of Home / Series
Points: 2.0
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London Client: Adobe Category: Digital Design
Points: 2.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Digital Design
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Design
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Points: 2.0
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Data Visualization / Static or Dynamic
Points: 2.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging / Specialty
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Promotional / Collateral Items
Points: 2.0
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT, / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Points: 2.0
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Promotional / Posters - Series
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
Points: 2.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
Points: 2.0
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Bushe
Title:
Bushe outdoor
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
State of the Arts
Title:
-60% culture
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Promotional / Booklets & Brochures
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Correos
Title:
Protest Stamps
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
AIB
Title:
The Book That Grew
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Editorial / Magazines & Newspapers
Award:
2020 Design Merit Award
Points:
2.0
