The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2020
- 2020
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Year
-
Year
2020
- 2020
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points

The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Community Building
Points: 75.0


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations
Points: 25.0


The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Brand Voice
Points: 25.0


The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Public Relations
Points: 25.0


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations
Points: 25.0


Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Events & Experiential
Points: 15.0


ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building
Points: 15.0


The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management
Points: 15.0


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign
Points: 15.0


The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
Points: 10.0


ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
Points: 10.0


Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
Points: 10.0


The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Points: 10.0


The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
Points: 10.0


3919
Agency: BETC / Paris Client: SIG (Service d'Information du Gouvernement) Category: Media Relations
Points: 2.0


The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Community Building
Points: 2.0


Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0


An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response
Points: 2.0


A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Innovation in Public Relations
Points: 2.0


Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Award:
2020 Public Relations Gold Pencil
Points:
75.0

Client:
Burger King
Title:
Moldy Whopper
Category:
Media Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Brand Voice
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Award:
2020 Public Relations Silver Pencil
Points:
15.0

Client:
IKEA
Title:
ThisAbles
Category:
Community Building
Award:
2020 Public Relations Silver Pencil
Points:
15.0

Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Award:
2020 Public Relations Silver Pencil
Points:
15.0

Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0

Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Award:
2020 Public Relations Bronze Pencil
Points:
10.0

Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0

Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0

Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0

Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
