The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items
Points: 2.0
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Physical Items
Points: 2.0
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Points: 2.0
Nothing is as big as Christmas
Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London Client: Samsung Category: Out of Home / Billboards & Transit
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Targeted Video / Location-Specific Video
Points: 2.0
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video
Points: 2.0
The never-ending commercial
Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Points: 2.0
Crocodile Free
Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations
Points: 2.0
Bootiques
Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Points: 2.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
Points: 2.0
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
Points: 2.0
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
Points: 2.0
A Season of Stories
Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
Points: 2.0
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups
Points: 2.0
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single
Points: 2.0
Criminal Reviews
Agency: SERVICEPLAN GERMANY / Munich Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Points: 2.0
Samsung Galaxy A - #danceAwesome
Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single
Points: 2.0
PHYSICS
Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Digital & Online / Social Media Post - Single
Points: 2.0
Side:Biz
Agency: Publicis Italy / Milan Client: Diesel Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Non-traditional & Guerrilla Marketing
Points: 2.0
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Points: 2.0
50/50
Agency: INGO / Stockholm Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Integrated Campaign
Points: 2.0
Cards of Acknowledgement
Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing
Points: 2.0
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin Client: AIB Category: Craft / Printing / Production
Points: 2.0
Hell-P
Agency: Kolle Rebbe GmbH / Hamburg Client: Warner Music Central Europe Category: Craft / Printing / Production
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva Client: CANAL+ Category: Craft / Data-Driven Personalization
Points: 2.0
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Maurten
Title:
Maurten Unofficial
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
Mind The Gap
Category:
Out of Home / P.O.P. & In-Store
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IBERIA
Title:
Nothing is as big as Christmas
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Targeted Video / Location-Specific Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Digital & Online / Banners & Pop-ups
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Piper Verlag GmbH
Title:
Criminal Reviews
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung Electronics Co. Ltd.
Title:
Samsung Galaxy A - #danceAwesome
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Brontosaurus in Himalaya
Title:
PHYSICS
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Maurten
Title:
Maurten Unofficial
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miscarriage Association
Title:
Cards of Acknowledgement
Category:
Craft / Writing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Warner Music Central Europe
Title:
Hell-P
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Merit Award
Points:
2.0