The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Physical Items Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Non-traditional & Guerrilla Marketing Points: 25.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization Points: 25.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Innovation in Direct Marketing Points: 25.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit Points: 15.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations Points: 15.0
Clearing the Air Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 15.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing Points: 15.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Direct Marketing Points: 15.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video Points: 10.0
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single Points: 10.0
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 10.0
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology Points: 10.0
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing Points: 10.0
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items Points: 2.0
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Physical Items Points: 2.0
Mind The Gap Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store Points: 2.0
Nothing is as big as Christmas Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London Client: Samsung Category: Out of Home / Billboards & Transit Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Targeted Video / Location-Specific Video Points: 2.0
Burn Racist Giga Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video Points: 2.0
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video Points: 2.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Experiential / Brand Installations Points: 2.0
Bootiques Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations Points: 2.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Live Events Points: 2.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events Points: 2.0
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile Points: 2.0
The Legally Binding Beer Contract Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Digital & Online / Websites & Mobile Points: 2.0
A Season of Stories Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters Points: 2.0
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Digital & Online / Banners & Pop-ups Points: 2.0
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Digital & Online / Social Media Post - Single Points: 2.0
Criminal Reviews Agency: SERVICEPLAN GERMANY / Munich Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single Points: 2.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single Points: 2.0
PHYSICS Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Digital & Online / Social Media Post - Single Points: 2.0
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Digital & Online / Social Media Post - Campaign Points: 2.0
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign Points: 2.0
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Non-traditional & Guerrilla Marketing Points: 2.0
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing Points: 2.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Non-traditional & Guerrilla Marketing Points: 2.0
50/50 Agency: INGO / Stockholm Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 2.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Integrated Campaign Points: 2.0
Cards of Acknowledgement Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing Points: 2.0

The Female Company

The Tampon Book: a book against tax discrimination

Physical Items

2020 Direct Marketing Gold Pencil

75.0

Burger King

Moldy Whopper

Targeted Video / Targeted Online Video

2020 Direct Marketing Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Nestlé Purina Pet Care

Street-Vet

Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

25.0

The Female Company

The Tampon Book: a book against tax discrimination

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Billboards & Transit

2020 Direct Marketing Silver Pencil

15.0

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

2020 Direct Marketing Silver Pencil

15.0

BBC

Clearing the Air

Digital & Online / Email & Newsletters

2020 Direct Marketing Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

2020 Direct Marketing Silver Pencil

15.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Direct Marketing Silver Pencil

15.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Direct Marketing

2020 Direct Marketing Silver Pencil

15.0

IKEA

ThisAbles

Innovation in Direct Marketing

2020 Direct Marketing Silver Pencil

15.0

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

2020 Direct Marketing Bronze Pencil

10.0

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Bronze Pencil

10.0

The Big Issue

Pay It Forward

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Burger King

Stevenage Challenge

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Sea Shepherd

Sound of sea

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

IBM

Raise Their Game

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

The Big Issue

Pay It Forward

Innovation in Direct Marketing

2020 Direct Marketing Bronze Pencil

10.0

Apotek Hjärtat

A Hard Pill To Swallow

Physical Items

2020 Direct Marketing Merit Award

2.0

Maurten

Maurten Unofficial

Physical Items

2020 Direct Marketing Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Physical Items

2020 Direct Marketing Merit Award

2.0

Berliner Verkehrsbetriebe (BVG)

Mind The Gap

Out of Home / P.O.P. & In-Store

2020 Direct Marketing Merit Award

2.0

IBERIA

Nothing is as big as Christmas

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Targeted Video / Location-Specific Video

2020 Direct Marketing Merit Award

2.0

Rolling Stone Magazine Italia

Burn Racist Giga

Targeted Video / Targeted Online Video

2020 Direct Marketing Merit Award

2.0

Bouygues Telecom

The never-ending commercial

Targeted Video / Targeted Online Video

2020 Direct Marketing Merit Award

2.0

Lacoste

Crocodile Free

Experiential / Brand Installations

2020 Direct Marketing Merit Award

2.0

Boots

Bootiques

Experiential / Brand Installations

2020 Direct Marketing Merit Award

2.0

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Live Events

2020 Direct Marketing Merit Award

2.0

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

2020 Direct Marketing Merit Award

2.0

Edelweiss Air AG

Catch a Flight to Buenos Aires

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Norrlands Guld

The Legally Binding Beer Contract

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Formula 1

A Season of Stories

Digital & Online / Email & Newsletters

2020 Direct Marketing Merit Award

2.0

IKEA Denmark

Black Friday (Re)Sale

Digital & Online / Banners & Pop-ups

2020 Direct Marketing Merit Award

2.0

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Piper Verlag GmbH

Criminal Reviews

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Brontosaurus in Himalaya

PHYSICS

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Diesel

Side:Biz

Digital & Online / Social Media Post - Campaign

2020 Direct Marketing Merit Award

2.0

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Digital & Online / Social Media Post - Campaign

2020 Direct Marketing Merit Award

2.0

Maurten

Maurten Unofficial

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Apotek Hjärtat

A Hard Pill To Swallow

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Ubisoft

Green Dawn

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Burger King

50/50

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Burger King

Stevenage Challenge

Integrated Campaign

2020 Direct Marketing Merit Award

2.0

Miscarriage Association

Cards of Acknowledgement

Craft / Writing

2020 Direct Marketing Merit Award

2.0

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