The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Experiential / Live Events Points: 75.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Long Form Video / Single Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 25.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Branded Entertainment Points: 25.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction Points: 15.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single Points: 10.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio Points: 10.0
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps Points: 10.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations Points: 10.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events Points: 10.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single Points: 2.0
The Lift Agency: &Co. / NoA / Copenhagen + New-Land / Copenhagen Client: Bianco Category: Long Form Video / Single Points: 2.0
Grönborg Live Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm Client: Svenska Spel Sport & Casino Category: Live Webcast Points: 2.0
Spot The Bottle Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast Points: 2.0
Let's Get Electric! Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Music Videos Points: 2.0
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Mobile Apps Points: 2.0
The Legally Binding Beer Contract Agency: Åkestam Holst NoA / Stockholm Client: Norrlands Guld Category: Mobile Apps Points: 2.0
HEROES OF THE NIGHT Agency: SERVICEPLAN GERMANY / Munich Client: Beck’s Category: Mobile Apps Points: 2.0
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: Mobile Apps Points: 2.0
#NoBuildChallenge Agency: We Are Social / Paris Client: WWF France Category: Games / Digital & Physical Points: 2.0
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Games / Digital & Physical Points: 2.0
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations Points: 2.0
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations Points: 2.0
The Legendary Tour Agency: mortierbrigade / schaarbeek Client: PIAS Records Category: Experiential / Live Events Points: 2.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Live Events Points: 2.0
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
The Last Statement T-shirt Agency: VIRTUE / Copenhagen Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment Points: 2.0

K's Galleries

Eva Stories

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

75.0

BMW AG

The Small Escape

Long Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Branded Entertainment Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Burger King

Stevenage Challenge

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

2020 Branded Entertainment Silver Pencil

15.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Long Form Video / Single

2020 Branded Entertainment Bronze Pencil

10.0

Ubisoft

Green Dawn

Audio

2020 Branded Entertainment Bronze Pencil

10.0

Volkswagen

Road Tales

Mobile Apps

2020 Branded Entertainment Bronze Pencil

10.0

Highways England

BikerTek

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

2020 Branded Entertainment Bronze Pencil

10.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Short Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Bianco

The Lift

Long Form Video / Single

2020 Branded Entertainment Merit Award

2.0

Svenska Spel Sport & Casino

Grönborg Live

Live Webcast

2020 Branded Entertainment Merit Award

2.0

Brauerei C. & A. VELTINS GmbH & Co. KG

Spot The Bottle

Live Webcast

2020 Branded Entertainment Merit Award

2.0

Volkswagen Sweden

Let's Get Electric!

Music Videos

2020 Branded Entertainment Merit Award

2.0

BURGER KING Deutschland GmbH

Escape The Clown

Mobile Apps

2020 Branded Entertainment Merit Award

2.0

Norrlands Guld

The Legally Binding Beer Contract

Mobile Apps

2020 Branded Entertainment Merit Award

2.0

Beck’s

HEROES OF THE NIGHT

Mobile Apps

2020 Branded Entertainment Merit Award

2.0

Samsung Switzerland

A Touch of History

Mobile Apps

2020 Branded Entertainment Merit Award

2.0

WWF France

#NoBuildChallenge

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Bouygues Telecom

The never-ending commercial

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

IKEA Italy

The Drawing

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

PIAS Records

The Legendary Tour

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

Highways England

BikerTek

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

BURGER KING Deutschland GmbH

Escape The Clown

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Branded Entertainment Merit Award

2.0

Carlings

The Last Statement T-shirt

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Branded Entertainment Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

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