The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments Points: 25.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations Points: 15.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Brand Installations Points: 15.0
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound Points: 15.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential Points: 15.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions Points: 2.0
California Stays Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions Points: 2.0
Clear Agency: AMVBBDO / London Client: Guinness Category: Events / Stunts / Competitions Points: 2.0
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions Points: 2.0
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions Points: 2.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions Points: 2.0
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Brand Installations Points: 2.0
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Brand Installations Points: 2.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Brand Installations Points: 2.0
Le Civil Inconnu Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations Points: 2.0
Escape The Clown Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
ECHOs Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
The Sending Machine Agency: Publicis Sapient / London Client: First Love Foundation Category: Craft / Use of Technology Points: 2.0
Story Time Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest Client: Telekom Romania Category: Craft / Storytelling Points: 2.0
discovering hands 3D diagnostic application Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf + Dittmann Media / Cologne Client: discovering hands Category: Craft / Data Visualization Points: 2.0

Volkswagen

Road Tales

Responsive Environments

2020 Experiential & Immersive Gold Pencil

25.0

Leroy Merlin

Lessons For Good

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

Lacoste

Crocodile Free

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Craft / Use of Sound

2020 Experiential & Immersive Silver Pencil

15.0

Ubisoft

Green Dawn

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Volkswagen

California Stays

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Guinness

Clear

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Unilever - Marmite

Mind Control

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Airbnb

A Night At... The Louvre

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Help for Heroes

40,000 Strong

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Handicap International

Le Civil Inconnu

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

BURGER KING Deutschland GmbH

Escape The Clown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Merit Award

2.0

Ubisoft

ECHOs

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Experiential & Immersive Merit Award

2.0

First Love Foundation

The Sending Machine

Craft / Use of Technology

2020 Experiential & Immersive Merit Award

2.0

Telekom Romania

Story Time

Craft / Storytelling

2020 Experiential & Immersive Merit Award

2.0

discovering hands

discovering hands 3D diagnostic application

Craft / Data Visualization

2020 Experiential & Immersive Merit Award

2.0

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