The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Unscripted
Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data
Points: 15.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
Points: 10.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Points: 10.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation
Points: 10.0
A Touch of History
Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: UX / UI / Interface Design
Points: 2.0
Memory Lane
Agency: Accenture Interactive / Stockholm Client: Stockholm Exergi AB Category: Use of Smart Devices & Voice Assistants
Points: 2.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
Points: 2.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Points: 2.0
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation
Points: 2.0
Metro Exodus: Artyom's Nightmare
Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema Client: Deep Silver Category: Visual & Audio Craft / Animation
Points: 2.0
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft
Points: 2.0
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
TV Rain
Title:
AI VERSUS
Category:
Creative Use of Data
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
UX / UI / Utility
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
UX / UI / Interface Design
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Stockholm Exergi AB
Title:
Memory Lane
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Deep Silver
Title:
Metro Exodus: Artyom's Nightmare
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0