The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data Points: 15.0
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects Points: 10.0
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation Points: 10.0
A Touch of History Agency: Jung von Matt/Limmat / Zurich Client: Samsung Switzerland Category: UX / UI / Interface Design Points: 2.0
Memory Lane Agency: Accenture Interactive / Stockholm Client: Stockholm Exergi AB Category: Use of Smart Devices & Voice Assistants Points: 2.0
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants Points: 2.0
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Use of Smart Devices & Voice Assistants Points: 2.0
ECHOs Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Cross-Channel UX / UI / Digital / Physical Points: 2.0
Catch a Flight to Buenos Aires Agency: thjnk Z├╝rich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data Points: 2.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data Points: 2.0
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data Points: 2.0
The egg which doesn't kill the chicken Agency: Brand Station / Paris + WIZZ / Paris Client: Poulehouse Category: Visual & Audio Craft / Animation Points: 2.0
Metro Exodus: Artyom's Nightmare Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema Client: Deep Silver Category: Visual & Audio Craft / Animation Points: 2.0
IKEA. SHOPPING LULLABY Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound Points: 2.0
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Innovation in Digital Craft Points: 2.0

BT Sport

Unscripted

Creative Use of Data

2020 Digital Craft Gold Pencil

25.0

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

TV Rain

AI VERSUS

Creative Use of Data

2020 Digital Craft Silver Pencil

15.0

Dot Incorporation

Dot Translate.

UX / UI / Utility

2020 Digital Craft Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

McDonald's France

Eggs McMuffin

Visual & Audio Craft / Animation

2020 Digital Craft Bronze Pencil

10.0

Samsung Switzerland

A Touch of History

UX / UI / Interface Design

2020 Digital Craft Merit Award

2.0

Stockholm Exergi AB

Memory Lane

Use of Smart Devices & Voice Assistants

2020 Digital Craft Merit Award

2.0

Alzheimer's Society

My Carer

Use of Smart Devices & Voice Assistants

2020 Digital Craft Merit Award

2.0

German Youth Association of People with Hearing Loss

SIGNS

Use of Smart Devices & Voice Assistants

2020 Digital Craft Merit Award

2.0

Ubisoft

ECHOs

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Merit Award

2.0

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

2020 Digital Craft Merit Award

2.0

Basket Le Mag

When the game became an art

Creative Use of Data

2020 Digital Craft Merit Award

2.0

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data

2020 Digital Craft Merit Award

2.0

Poulehouse

The egg which doesn't kill the chicken

Visual & Audio Craft / Animation

2020 Digital Craft Merit Award

2.0

Deep Silver

Metro Exodus: Artyom's Nightmare

Visual & Audio Craft / Animation

2020 Digital Craft Merit Award

2.0

IKEA

IKEA. SHOPPING LULLABY

Visual & Audio Craft / Sound

2020 Digital Craft Merit Award

2.0

German Youth Association of People with Hearing Loss

SIGNS

Innovation in Digital Craft

2020 Digital Craft Merit Award

2.0

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