The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures Points: 15.0
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures Points: 15.0
AI Versus Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine Client: TV Rain Category: Creative Use of Data / Storytelling Points: 15.0
THE TIME WE HAVE LEFT Agency: Leo Burnett / Madrid + Tesauro / Madrid + Pernod Ricard - Ruavieja / Madrid Client: PERNOD RICARD - RUAVIEJA Category: Single Country or Region / Consumer / Brand Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand Points: 15.0
Harmless Guns Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand Points: 15.0
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma Points: 15.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Film / Health & Wellness Points: 15.0
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Craft - Sound Design / Single Points: 15.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Craft - Cinematography / Single Points: 15.0
Crocodile Inside Agency: BETC / Paris Client: Lacoste Category: Craft - Direction / Single Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated PR Campaign Points: 15.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Reputation Management Points: 15.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Community Building Points: 15.0
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Events & Experiential Points: 15.0
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response Points: 15.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform Points: 15.0
AMAZON BINGE SHOPPING Agency: Herezie Group / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform Points: 15.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential Points: 15.0
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound Points: 15.0
Crocodile Free Agency: BETC / Paris Client: Lacoste Category: Brand Installations Points: 15.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Brand Installations Points: 15.0
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Craft / Writing - Campaign Points: 15.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential Radio & Audio Points: 15.0
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio Points: 15.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations Points: 15.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility Points: 15.0
What's in it? Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis Client: Système U Category: Applications Points: 15.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising Points: 15.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single Points: 15.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Online Films & Video / Long Form - Single Points: 15.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Online Films & Video / Long Form - Single Points: 15.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single Points: 15.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Television & VOD / Long Form - Single Points: 15.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Innovation in Direct Marketing Points: 15.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign Points: 15.0
Clearing the Air Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters Points: 15.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations Points: 15.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit Points: 15.0
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Product Points: 15.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction Points: 15.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Innovation in Interactive Points: 15.0
APARTMENTEKA Agency: Instinct / Moscow Client: IKEA Category: Websites Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography Points: 15.0

Marie Claire

#LIBERTYEQUALITYPATERNITY

Craft / Writing

2020 Print Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

2020 Print Silver Pencil

15.0

METER Group Inc.

Made in Fukushima. The Book.

Promotional Items / Booklets & Brochures

2020 Print Silver Pencil

15.0

TV Rain

AI Versus

Creative Use of Data / Storytelling

2020 Creative Use of Data Silver Pencil

15.0

PERNOD RICARD - RUAVIEJA

THE TIME WE HAVE LEFT

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Silver Pencil

15.0

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Silver Pencil

15.0

DAGOMA

Harmless Guns

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Silver Pencil

15.0

Teva Pharmaceauticals

Hairspray

Film / Pharma

2020 Health, Wellness & Pharma Silver Pencil

15.0

New Lives

Voiceless Women

Film / Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Craft - Sound Design / Single

2020 Moving Image Craft Silver Pencil

15.0

BMW AG

The Small Escape

Craft - Cinematography / Single

2020 Moving Image Craft Silver Pencil

15.0

Lacoste

Crocodile Inside

Craft - Direction / Single

2020 Moving Image Craft Silver Pencil

15.0

Burger King

Moldy Whopper

Integrated PR Campaign

2020 Public Relations Silver Pencil

15.0

Volvo Cars

The E.V.A. Initiative

Reputation Management

2020 Public Relations Silver Pencil

15.0

IKEA

ThisAbles

Community Building

2020 Public Relations Silver Pencil

15.0

K's Galleries

Eva Stories

Events & Experiential

2020 Public Relations Silver Pencil

15.0

TV Rain

AI VERSUS

Creative Use of Data

2020 Digital Craft Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Post / Real-time Response

2020 Social Media Silver Pencil

15.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

AMAZON PRIME VIDEO

AMAZON BINGE SHOPPING

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

Ubisoft

Green Dawn

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Craft / Use of Sound

2020 Experiential & Immersive Silver Pencil

15.0

Lacoste

Crocodile Free

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

Leroy Merlin

Lessons For Good

Brand Installations

2020 Experiential & Immersive Silver Pencil

15.0

German Rail

Lazy Activists

Craft / Writing - Campaign

2020 Radio & Audio Silver Pencil

15.0

Amnesty International Switzerland

The War Siren Test

Experiential Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

2020 Out of Home Silver Pencil

15.0

The Big Issue

Pay It Forward

Utility

2020 Mobile Silver Pencil

15.0

Système U

What's in it?

Applications

2020 Mobile Silver Pencil

15.0

Apple

Behind the Music. Behind the Mac

Cinema Advertising

2020 Film Silver Pencil

15.0

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

BMW AG

The Small Escape

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Amazon

Before Alexa

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

BMW AG

The Small Escape

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

IKEA

ThisAbles

Innovation in Direct Marketing

2020 Direct Marketing Silver Pencil

15.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Direct Marketing

2020 Direct Marketing Silver Pencil

15.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Direct Marketing Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

2020 Direct Marketing Silver Pencil

15.0

BBC

Clearing the Air

Digital & Online / Email & Newsletters

2020 Direct Marketing Silver Pencil

15.0

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

2020 Direct Marketing Silver Pencil

15.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Billboards & Transit

2020 Direct Marketing Silver Pencil

15.0

Dot Incorporation

Dot Translate.

Digital Product

2020 IP & Products Silver Pencil

15.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

2020 Branded Entertainment Silver Pencil

15.0

Burger King

Stevenage Challenge

Innovation in Interactive

2020 Interactive & Online Silver Pencil

15.0

IKEA

APARTMENTEKA

Websites

2020 Interactive & Online Silver Pencil

15.0

Burger King

Moldy Whopper

Craft / Photography

2020 Design Silver Pencil

15.0

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