The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production
Points: 10.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
Points: 10.0
Enjoy Before Returning
Agency: Publicis Italy / Milan Client: Diesel Category: Magazine / Campaign
Points: 10.0
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign
Points: 10.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Points: 10.0
Video Call Art
Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
Points: 10.0
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Points: 10.0
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Points: 10.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Points: 10.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Points: 10.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Points: 10.0
The Purse
Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single
Points: 10.0
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations
Points: 10.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Points: 10.0
Black Friday (Re)Sale
Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management
Points: 10.0
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice
Points: 10.0
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice
Points: 10.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation
Points: 10.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Points: 10.0
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations
Points: 10.0
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Points: 10.0
RailTales
Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content
Points: 10.0
FlyNet - Father (75")
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single
Points: 10.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography
Points: 10.0
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Points: 10.0
Lessons For Good
Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
Points: 10.0
UNITED BY A LOTTERY TICKET
Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign
Points: 10.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing
Points: 10.0
Raise Their Game
Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Points: 10.0
Sound of sea
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Points: 10.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 10.0
#SnickersGate
Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single
Points: 10.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
Points: 10.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
Points: 10.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps
Points: 10.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce
Points: 10.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Craft / Printing & Production
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Craft / Illustration
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Magazine / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
VOO Telecom
Title:
Video Call Art
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Silence the Critics
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Innovation in Public Relations
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA Denmark
Title:
Black Friday (Re)Sale
Category:
Reputation Management
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
ThisAbles
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Brand Voice
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
UX / UI / Utility
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Active Engagement
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
SBB AG
Title:
RailTales
Category:
Custom Content
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75")
Category:
Broadcast / Single
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
LOTERÍA DE NAVIDAD
Title:
UNITED BY A LOTTERY TICKET
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sea Shepherd
Title:
Sound of sea
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
MARS WRIGLEY
Title:
#SnickersGate
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Road Tales
Category:
Mobile Apps
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
