The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Craft / Printing & Production Points: 10.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration Points: 10.0
Enjoy Before Returning Agency: Publicis Italy / Milan Client: Diesel Category: Magazine / Campaign Points: 10.0
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign Points: 10.0
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign Points: 10.0
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign Points: 10.0
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Creative Effectiveness / Consumer / Brand Points: 10.0
Made in Fukushima. The Book. Agency: SERVICEPLAN GERMANY / Munich Client: METER Group Inc. Category: Print / Health & Wellness Points: 10.0
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology Points: 10.0
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media Points: 10.0
The Fall Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single Points: 10.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single Points: 10.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Craft - Cinematography / Single Points: 10.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single Points: 10.0
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single Points: 10.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Innovation in Public Relations Points: 10.0
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions Points: 10.0
Black Friday (Re)Sale Agency: Hjaltelin Stahl / Copenhagen K Client: IKEA Denmark Category: Reputation Management Points: 10.0
ThisAbles Agency: McCann / Tel Aviv + McCann Worldgroup Client: IKEA Category: Brand Voice Points: 10.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Brand Voice Points: 10.0
Eggs McMuffin Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Visual & Audio Craft / Animation Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects Points: 10.0
Dot Translate. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: UX / UI / Utility Points: 10.0
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Stunts & Activations Points: 10.0
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Active Engagement Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 10.0
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content Points: 10.0
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single Points: 10.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Craft / Photography Points: 10.0
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing Points: 10.0
Lessons For Good Agency: Publicis Italy / Milan Client: Leroy Merlin Category: Experiential & Installations / Experiential & Immersive Points: 10.0
The Wall against Walls Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations Points: 10.0
UNITED BY A LOTTERY TICKET Agency: BBDO ESPAÑA / MADRID + CONTRAPUNTO BBDO / MADRID Client: LOTERÍA DE NAVIDAD Category: Television & VOD / Long Form - Campaign Points: 10.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing Points: 10.0
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology Points: 10.0
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing Points: 10.0
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 10.0
#SnickersGate Agency: CLM BBDO / Boulogne Billancourt Client: MARS WRIGLEY Category: Digital & Online / Social Media Post - Single Points: 10.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video Points: 10.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Experiential / Live Events Points: 10.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations Points: 10.0
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Mobile Apps Points: 10.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio Points: 10.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Long Form Video / Single Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce Points: 10.0
Side:Biz Agency: Publicis Italy / Milan Client: Diesel Category: Websites / E-Commerce Points: 10.0
Beesexual Agency: BETC / Paris Client: Pornhub Category: Websites Points: 10.0

METER Group Inc.

Made in Fukushima. The Book.

Craft / Printing & Production

2020 Print Bronze Pencil

10.0

Basket Le Mag

When the game became an art

Craft / Illustration

2020 Print Bronze Pencil

10.0

Diesel

Enjoy Before Returning

Magazine / Campaign

2020 Print Bronze Pencil

10.0

Basket Le Mag

When the game became an art

Magazine / Campaign

2020 Print Bronze Pencil

10.0

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

VOO Telecom

Video Call Art

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

The Female Company

The Tampon Book: a book against tax discrimination

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

METER Group Inc.

Made in Fukushima. The Book.

Print / Health & Wellness

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Dot Incorporation

Dot Translate.

Digital / Use of Technology

2020 Health, Wellness & Pharma Bronze Pencil

10.0

SKYN

Baby Blocker

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Sony Interactive Entertainment

The Fall

Craft - Visual Effects / Single

2020 Moving Image Craft Bronze Pencil

10.0

IKEA

Silence the Critics

Craft - Animation / Single

2020 Moving Image Craft Bronze Pencil

10.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Craft - Cinematography / Single

2020 Moving Image Craft Bronze Pencil

10.0

Amazon

Before Alexa

Craft - Writing / Single

2020 Moving Image Craft Bronze Pencil

10.0

Guinness

The Purse

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

Volvo Cars

The E.V.A. Initiative

Innovation in Public Relations

2020 Public Relations Bronze Pencil

10.0

L'Oréal Paris

The Non-Issue

Co-Promotions

2020 Public Relations Bronze Pencil

10.0

IKEA Denmark

Black Friday (Re)Sale

Reputation Management

2020 Public Relations Bronze Pencil

10.0

IKEA

ThisAbles

Brand Voice

2020 Public Relations Bronze Pencil

10.0

Volvo Cars

The E.V.A. Initiative

Brand Voice

2020 Public Relations Bronze Pencil

10.0

McDonald's France

Eggs McMuffin

Visual & Audio Craft / Animation

2020 Digital Craft Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Dot Incorporation

Dot Translate.

UX / UI / Utility

2020 Digital Craft Bronze Pencil

10.0

MARS WRIGLEY

#SnickersGate

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

Pornhub

The Dirtiest Porn Ever

Active Engagement

2020 Social Media Bronze Pencil

10.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Social Media Bronze Pencil

10.0

SBB AG

RailTales

Custom Content

2020 Radio & Audio Bronze Pencil

10.0

Deutsche Lufthansa AG

FlyNet - Father (75")

Broadcast / Single

2020 Radio & Audio Bronze Pencil

10.0

McDonald's France

Open Late

Craft / Photography

2020 Out of Home Bronze Pencil

10.0

Spotify UK

Listen like you used to

Craft / Writing

2020 Out of Home Bronze Pencil

10.0

Leroy Merlin

Lessons For Good

Experiential & Installations / Experiential & Immersive

2020 Out of Home Bronze Pencil

10.0

Initiative Offene Gesellschaft e.V. + Falling Walls Foundation

The Wall against Walls

Experiential & Installations / Brand Installations

2020 Out of Home Bronze Pencil

10.0

LOTERÍA DE NAVIDAD

UNITED BY A LOTTERY TICKET

Television & VOD / Long Form - Campaign

2020 Film Bronze Pencil

10.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Television & VOD / Long Form - Single

2020 Film Bronze Pencil

10.0

The Big Issue

Pay It Forward

Innovation in Direct Marketing

2020 Direct Marketing Bronze Pencil

10.0

IBM

Raise Their Game

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

Sea Shepherd

Sound of sea

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

Burger King

Stevenage Challenge

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

The Big Issue

Pay It Forward

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Bronze Pencil

10.0

MARS WRIGLEY

#SnickersGate

Digital & Online / Social Media Post - Single

2020 Direct Marketing Bronze Pencil

10.0

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

Amnesty International Switzerland

The War Siren Test

Experiential / Live Events

2020 Branded Entertainment Bronze Pencil

10.0

Highways England

BikerTek

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

Volkswagen

Road Tales

Mobile Apps

2020 Branded Entertainment Bronze Pencil

10.0

Ubisoft

Green Dawn

Audio

2020 Branded Entertainment Bronze Pencil

10.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Long Form Video / Single

2020 Branded Entertainment Bronze Pencil

10.0

The Big Issue

Pay It Forward

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Diesel

Side:Biz

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Pornhub

Beesexual

Websites

2020 Interactive & Online Bronze Pencil

10.0

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