The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

"My Personal Coffin" Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive Points: 2.0
Just Do It: Helden + Sonne Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Online Films & Video / Long Form - Campaign Points: 2.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Innovation in Radio & Audio Points: 2.0
Sound of Saturn Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt Client: Saturn Category: Innovation in Radio & Audio Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio Points: 2.0
LSO: Dancing on the Edge of a Volcano Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single Points: 2.0
Mimica Agency: R/GA / London Client: Mimica Category: Physical Product Points: 2.0
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions Points: 2.0
California Stays Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions Points: 2.0
Just Do It: Helden Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness Points: 2.0
Clear Agency: AMV BBDO / London Client: Guinness Category: Events / Stunts / Competitions Points: 2.0
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Product Points: 2.0
The Small Escape Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising Points: 2.0
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising Points: 2.0
LIFEBOAT - The Experiment Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions Points: 2.0
#Romanovs100 AR Photo Album Agency: RT / Moscow Client: RT Category: Craft / Art Direction Points: 2.0
Fieeld Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product Points: 2.0
For Seasons - composed by climate data Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions Points: 2.0
The War Siren Test Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions Points: 2.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Cinema Advertising Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions Points: 2.0
The Dirtiest Porn Ever Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Community Building Points: 2.0
Protest Stamps Agency: Shackleton / Madrid Client: Correos Category: Craft / Art Direction Points: 2.0
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Under 100K Budget Points: 2.0
Spoiler WHOPPER® Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Brand Installations Points: 2.0
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction Points: 2.0
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product Points: 2.0
Breaking The Silence Agency: VMLY&R / Prague Client: Post Bellum / National History Archive Category: Under 100K Budget Points: 2.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product Points: 2.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product Points: 2.0
PHYSICS Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Under 100K Budget Points: 2.0
Cultural Heirs "Voice of the Wall" Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction Points: 2.0
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Brand Installations Points: 2.0
President’s Pets. Animals make us human. Adopt. Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget Points: 2.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Brand Installations Points: 2.0
Clear Agency: AMV BBDO / London Client: Guinness Category: Integrated Campaign Points: 2.0
Le Civil Inconnu Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness Points: 2.0
A Hard Pill To Swallow Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items Points: 2.0
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film Points: 2.0
ANAIS - Unquiet Voices Agency: Cheil Centrade / Bucharest Client: ANAIS Association Category: Innovation in Film Points: 2.0
Eat Your Tweet Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management Points: 2.0
Lifesaver Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam Client: Volvo Cars Nederland Category: Innovation in Health & Wellness Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Physical Items Points: 2.0
Jetlag Social Club Agency: Isobar / France Client: Flying Blue Category: Applications Points: 2.0
Sound Images Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Animation Points: 2.0

German Federal Association of Funeral Directors

"My Personal Coffin"

Spatial Design / Experiential & Immersive

2020 Design Merit Award

2.0

Nike Germany

Just Do It: Helden + Sonne

Online Films & Video / Long Form - Campaign

2020 Film Merit Award

2.0

Amnesty International Switzerland

The War Siren Test

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

Saturn

Sound of Saturn

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

London Symphony Orchestra

LSO: Dancing on the Edge of a Volcano

Moving Image / Single

2020 Design Merit Award

2.0

Mimica

Mimica

Physical Product

2020 IP & Products Merit Award

2.0

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Volkswagen

California Stays

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Nike Germany

Just Do It: Helden

Cinema Advertising

2020 Film Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Guinness

Clear

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Maurten

Maurten Unofficial

Physical Product

2020 IP & Products Merit Award

2.0

BMW AG

The Small Escape

Cinema Advertising

2020 Film Merit Award

2.0

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

2020 Film Merit Award

2.0

Sea-Watch e.V.

LIFEBOAT - The Experiment

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

RT

#Romanovs100 AR Photo Album

Craft / Art Direction

2020 Design Merit Award

2.0

Santander Bank

Fieeld

Physical Product

2020 IP & Products Merit Award

2.0

NDR Elbphilharmonie Orchester

For Seasons - composed by climate data

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Amnesty International Switzerland

The War Siren Test

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Sipsmith

Mr Swan

Cinema Advertising

2020 Film Merit Award

2.0

Unilever - Marmite

Mind Control

Events / Stunts / Competitions

2020 Experiential & Immersive Merit Award

2.0

Pornhub

The Dirtiest Porn Ever

Community Building

2020 Public Relations Merit Award

2.0

Correos

Protest Stamps

Craft / Art Direction

2020 Design Merit Award

2.0

DAGOMA

Toy Rescue

Digital Product

2020 IP & Products Merit Award

2.0

New Lives

Voiceless Women

Under 100K Budget

2020 Film Merit Award

2.0

BURGER KING Deutschland GmbH

Spoiler WHOPPER®

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Berliner Philharmoniker

Sound Images

Craft / Art Direction

2020 Design Merit Award

2.0

DAGOMA

Toy Rescue

Integrated Digital & Physical Product

2020 IP & Products Merit Award

2.0

Post Bellum / National History Archive

Breaking The Silence

Under 100K Budget

2020 Film Merit Award

2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

2020 IP & Products Merit Award

2.0

The Big Issue

Pay It Forward

Integrated Digital & Physical Product

2020 IP & Products Merit Award

2.0

Brontosaurus in Himalaya

PHYSICS

Under 100K Budget

2020 Film Merit Award

2.0

Die Kulturellen Erben e.V. Berlin

Cultural Heirs "Voice of the Wall"

Craft / Art Direction

2020 Design Merit Award

2.0

Airbnb

A Night At... The Louvre

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

NOAH - Menschen für Tiere e.V.

President’s Pets. Animals make us human. Adopt.

Under 100K Budget

2020 Film Merit Award

2.0

Help for Heroes

40,000 Strong

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Guinness

Clear

Integrated Campaign

2020 Health, Wellness & Pharma Merit Award

2.0

Handicap International

Le Civil Inconnu

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Apotek Hjärtat

A Hard Pill To Swallow

Physical Items

2020 Direct Marketing Merit Award

2.0

Maurten

Maurten Unofficial

Physical Items

2020 Direct Marketing Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Film

2020 Film Merit Award

2.0

ANAIS Association

ANAIS - Unquiet Voices

Innovation in Film

2020 Film Merit Award

2.0

CONTINENTAL FOODS FRANCE

Eat Your Tweet

Reputation Management

2020 Public Relations Merit Award

2.0

Volvo Cars Nederland

Lifesaver

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Physical Items

2020 Direct Marketing Merit Award

2.0

Flying Blue

Jetlag Social Club

Applications

2020 Mobile Merit Award

2.0

Berliner Philharmoniker

Sound Images

Craft / Animation

2020 Design Merit Award

2.0

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