The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
Points: 2.0
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Points: 2.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Innovation in Radio & Audio
Points: 2.0
Sound of Saturn
Agency: Jung von Matt AG / Hamburg + White Horse Music / Hamburg + Saturn / Ingolstadt Client: Saturn Category: Innovation in Radio & Audio
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Points: 2.0
California Stays
Agency: Belong Agency / Copenhagen Client: Volkswagen Category: Events / Stunts / Competitions
Points: 2.0
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam Client: Nike Germany Category: Cinema Advertising
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Points: 2.0
Clear
Agency: AMV BBDO / London Client: Guinness Category: Events / Stunts / Competitions
Points: 2.0
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Product
Points: 2.0
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München Client: BMW AG Category: Cinema Advertising
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich Client: Sea-Watch e.V. Category: Events / Stunts / Competitions
Points: 2.0
#Romanovs100 AR Photo Album
Agency: RT / Moscow Client: RT Category: Craft / Art Direction
Points: 2.0
Fieeld
Agency: Havas / Madrid + Now / Madrid Client: Santander Bank Category: Physical Product
Points: 2.0
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg Client: NDR Elbphilharmonie Orchester Category: Events / Stunts / Competitions
Points: 2.0
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich Client: Amnesty International Switzerland Category: Events / Stunts / Competitions
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
Points: 2.0
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid Client: Pornhub Category: Community Building
Points: 2.0
Protest Stamps
Agency: Shackleton / Madrid Client: Correos Category: Craft / Art Direction
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Digital Product
Points: 2.0
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Under 100K Budget
Points: 2.0
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover Client: BURGER KING Deutschland GmbH Category: Brand Installations
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Art Direction
Points: 2.0
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Points: 2.0
Breaking The Silence
Agency: VMLY&R / Prague Client: Post Bellum / National History Archive Category: Under 100K Budget
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
Points: 2.0
PHYSICS
Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Under 100K Budget
Points: 2.0
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Brand Installations
Points: 2.0
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget
Points: 2.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Brand Installations
Points: 2.0
Le Civil Inconnu
Agency: la chose / Paris + Handicap International / Paris Client: Handicap International Category: Brand Installations
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Points: 2.0
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm Client: Apotek Hjärtat Category: Physical Items
Points: 2.0
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film
Points: 2.0
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest Client: ANAIS Association Category: Innovation in Film
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Physical Items
Points: 2.0
Sound Images
Agency: Scholz & Friends / Berlin Client: Berliner Philharmoniker Category: Craft / Animation
Points: 2.0