The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Europe

Client

Title

Category

Award

Points

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Systems / Reduced Inequalities Points: 2.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: People / Gender Equality Points: 2.0
Check it before it's removed Agency: DDB Group Germany / Berlin Client: Pink Ribbon Germany Category: People / Gender Equality Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Print Points: 2.0
Feel the Sound - Sampler Poster Agency: Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf Client: Craftwork Category: Innovation in Print Points: 2.0
An Unrepeatable Photograph? Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Innovation in Print Points: 2.0
Absolut Pride Agency: BBH / London Client: Absolut Category: Craft / Photography Points: 2.0
Electric Slaves Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Craft / Photography Points: 2.0
Hungry for Destruction Agency: SERVICEPLAN GERMANY / Munich Client: ROBIN WOOD Category: Craft / Illustration Points: 2.0
ADC Festival 2019 Agency: MUTABOR / Hamburg Client: Art Directors Club for Germany e. V. Category: Craft / Illustration Points: 2.0
Scenarios Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris Client: Volkswagen Category: Craft / Writing Points: 2.0
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Posters / Campaign Points: 2.0
vote for meAL Agency: BBDO Belgium / Brussels Client: Lidl Belgium Category: Posters / Campaign Points: 2.0
Electric Slaves Agency: Havas Prague / Prague 7 Client: Amnesty International Category: Magazine / Campaign Points: 2.0
No need to fly 2.0 Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Magazine / Campaign Points: 2.0
Open Late Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt Client: McDonald's France Category: Magazine / Campaign Points: 2.0
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single Points: 2.0
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign Points: 2.0
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time Points: 2.0
Road Tales Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Creative Use of Data / Real-Time Points: 2.0
The E.V.A. Initiative Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Creative Use of Data / Storytelling Points: 2.0
Face the hidden facts Agency: NORD DDB AB / Stockholm Client: Tradera Category: Creative Use of Data / Targeting Points: 2.0
Waiting Wins Agency: Havas Village / Geneva Client: CANAL+ Category: Creative Use of Data / Targeting Points: 2.0
Printed by Parkinson's Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin Client: Charité – University Hospital Berlin Category: Creative Use of Data / Data Visualization Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Multi-Country or Global / Non-Profit / Charity Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Multi-Country or Global / Consumer / Brand Points: 2.0
Eva Stories Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv Client: K's Galleries Category: Single Country or Region / Non-Profit / Charity Points: 2.0
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand Points: 2.0
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Lifesaver Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam Client: Volvo Cars Nederland Category: Innovation in Health & Wellness Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness Points: 2.0
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness Points: 2.0
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology Points: 2.0
Diversish Agency: AMVBBDO / London Client: The Valuable 500 Category: Film / Health & Wellness Points: 2.0
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Film / Health & Wellness Points: 2.0
Taking care of business Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness Points: 2.0
Matheo Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris Client: Burns & Smiles Category: Film / Health & Wellness Points: 2.0
Life Lolli - A lollipop designed to save lives Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing Points: 2.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing Points: 2.0
Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Direct Marketing Points: 2.0
Clear Agency: AMVBBDO / London Client: Guinness Category: Experiential / Immersive / Events Points: 2.0
Voiceless Women Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen Client: New Lives Category: Innovation in Moving Image Craft Points: 2.0
Sara Nordheim: A Permanent Exhibition Agency: ANTI / Group + VOID / Oslo Client: UNICEF Category: Use of Technology Points: 2.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Use of Music / Original Music Points: 2.0
NISSAN QASHQAI SOUND ODYSSEY Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris Client: NISSAN EUROPE Category: Use of Music / Original Music Points: 2.0
Enjoy Electric - EQC x The Weeknd Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music Points: 2.0
Bertha Benz: The Journey That Changed Everything Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Client: Mercedes-Benz AG Category: Use of Music / Original Music Points: 2.0

The Female Company

The Tampon Book: a book against tax discrimination

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

Volvo Cars

The E.V.A. Initiative

People / Gender Equality

2020 Sustainable Development Pencil Merit Award

2.0

Pink Ribbon Germany

Check it before it's removed

People / Gender Equality

2020 Sustainable Development Pencil Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Print

2020 Print Merit Award

2.0

Craftwork

Feel the Sound - Sampler Poster

Innovation in Print

2020 Print Merit Award

2.0

Trapa Chocolates

An Unrepeatable Photograph?

Innovation in Print

2020 Print Merit Award

2.0

Absolut

Absolut Pride

Craft / Photography

2020 Print Merit Award

2.0

Amnesty International

Electric Slaves

Craft / Photography

2020 Print Merit Award

2.0

ROBIN WOOD

Hungry for Destruction

Craft / Illustration

2020 Print Merit Award

2.0

Art Directors Club for Germany e. V.

ADC Festival 2019

Craft / Illustration

2020 Print Merit Award

2.0

Volkswagen

Scenarios

Craft / Writing

2020 Print Merit Award

2.0

VOO Telecom

Video Call Art

Posters / Campaign

2020 Print Merit Award

2.0

Lidl Belgium

vote for meAL

Posters / Campaign

2020 Print Merit Award

2.0

Amnesty International

Electric Slaves

Magazine / Campaign

2020 Print Merit Award

2.0

German Rail

No need to fly 2.0

Magazine / Campaign

2020 Print Merit Award

2.0

McDonald's France

Open Late

Magazine / Campaign

2020 Print Merit Award

2.0

Marie Claire

#LIBERTYEQUALITYPATERNITY

Magazine / Single

2020 Print Merit Award

2.0

McDonald's

Iconic Stacks

Newspaper / Campaign

2020 Print Merit Award

2.0

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Volkswagen

Road Tales

Creative Use of Data / Real-Time

2020 Creative Use of Data Merit Award

2.0

Volvo Cars

The E.V.A. Initiative

Creative Use of Data / Storytelling

2020 Creative Use of Data Merit Award

2.0

Tradera

Face the hidden facts

Creative Use of Data / Targeting

2020 Creative Use of Data Merit Award

2.0

CANAL+

Waiting Wins

Creative Use of Data / Targeting

2020 Creative Use of Data Merit Award

2.0

Charité – University Hospital Berlin

Printed by Parkinson's

Creative Use of Data / Data Visualization

2020 Creative Use of Data Merit Award

2.0

New Lives

Voiceless Women

Multi-Country or Global / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

K's Galleries

Eva Stories

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

New Lives

Voiceless Women

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

Volvo Cars Nederland

Lifesaver

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Guinness

Clear

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

SKYN

Baby Blocker

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

The Valuable 500

Diversish

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Freedom4Girls

Absent

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Arbetsförmedlingen - The Swedish Public Employment Service

Taking care of business

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Burns & Smiles

Matheo

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

KMSZ - Bone Marrow Donation Center

Life Lolli - A lollipop designed to save lives

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Vice UK

LoFI Beats Suicide

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Nestlé Purina Pet Care

Street-Vet

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Guinness

Clear

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Merit Award

2.0

New Lives

Voiceless Women

Innovation in Moving Image Craft

2020 Moving Image Craft Merit Award

2.0

UNICEF

Sara Nordheim: A Permanent Exhibition

Use of Technology

2020 Moving Image Craft Merit Award

2.0

IKEA

Silence the Critics

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

NISSAN EUROPE

NISSAN QASHQAI SOUND ODYSSEY

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Mercedes-Benz AG

Enjoy Electric - EQC x The Weeknd

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

Mercedes-Benz AG

Bertha Benz: The Journey That Changed Everything

Use of Music / Original Music

2020 Moving Image Craft Merit Award

2.0

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