The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Points: 45.00
Festive
Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
Points: 45.00
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
Points: 21.00
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen Client: Danish Crown Category: Online Films & Video / Pre-Roll - Single
Points: 21.00
Snake
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single
Points: 21.00
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Points: 11.25
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Points: 9.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single
Points: 7.00
McDo
Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
Points: 3.00
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Single
Points: 3.00
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Television & VOD / Long Form - Single
Points: 3.00
A Million More
Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
Points: 3.00
The Parents
Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
Points: 3.00
What's Your Name
Agency: Iris / London + Starbucks UK / London Client: Starbucks Category: Television & VOD / Long Form - Single
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Points: 3.00
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
Points: 3.00
Whatever It Takes
Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Points: 3.00
Not my job film
Agency: BETC / Paris Client: Pornhub Category: Online Films & Video / Long Form - Single
Points: 3.00
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Points: 3.00
It's On Us
Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Points: 3.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
You Can't Stop Us: Victory Swim
Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Online Films & Video / Long Form - Single
Points: 3.00
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris Client: CANAL+ Category: Cinema Advertising
Points: 3.00
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Points: 2.25
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single
Points: 1.50
Client:
Diesel
Title:
Francesca
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Festive
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online Films & Video / Pre-Roll - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Setapp
Title:
Snake
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Points:
11.25
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
7.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Setapp
Title:
Hide & Seek
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Car Corporation
Title:
A Million More
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Starbucks
Title:
What's Your Name
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Pornhub
Title:
Not my job film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Trucks
Title:
The Tower
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Unilever / Dove
Title:
It's On Us
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Nike
Title:
You Can't Stop Us: Victory Swim
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
CANAL+
Title:
The password
Category:
Cinema Advertising
Award:
2021 Film Merit Award
Points:
3.00
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
2.25