The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Playlist Timer
Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Points: 45.00
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Social Channel / Single Platform
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals
Points: 7.00
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Use of Visuals
Points: 3.00
Voices of Brussels
Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
Points: 3.00
Burger King & Friends
Agency: Buzzman / Paris Client: Burger King France Category: Social Post / Real-time Response
Points: 3.00
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Points: 3.00
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: User-Generated Content
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Active Engagement / Call to Action
Points: 3.00
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
Points: 3.00
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Points: 3.00
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Points: 2.25
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Stunts & Activations
Points: 2.25
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.50
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo Client: Save One Person Category: Livestream
Points: 1.50
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat Client: KitKat Category: User-Generated Content
Points: 1.00
Client:
Barilla
Title:
Playlist Timer
Category:
Social Channel / Single Platform
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Diesel
Title:
Francesca
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Social Channel / Single Platform
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
7.00
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Burger King France
Title:
Burger King & Friends
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Deutsche Telekom
Title:
What We Do Next
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
2.25
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
2.25
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
1.50
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
1.50