The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
The Norwegian Landscape / New Norwegian Passport
Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate Client: The National Police Directorate Norway Category: Editorial / Books
Points: 45.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design
Points: 45.00
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 45.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
Points: 45.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation
Points: 21.00
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Points: 9.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
Points: 9.00
The 2030 Calculator
Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Points: 9.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Innovation & Transformation / Innovation in Design
Points: 7.00
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern Client: Warsaw Ghetto Museum Category: Branding / Logo
Points: 3.00
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London Client: Magic Canvas Category: Branding / Identity System
Points: 3.00
Clear Mobile
Agency: Superunion / London Client: Clear Mobile Category: Branding / Identity System
Points: 3.00
Cadbury
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Branding / Rebranding
Points: 3.00
Try on the ARketing era
Agency: Pocket Rocket Agency / Minsk Client: WANNA Category: Branding / Rebranding
Points: 3.00
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo Client: Fagbokforlaget Category: Editorial / Books
Points: 3.00
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Points: 3.00
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Promotional / Posters - Series
Points: 3.00
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
Points: 3.00
THE LEGENDS / calendar
Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw Client: UNICEF Poland Category: Promotional / Collateral Items
Points: 3.00
Cadbury Dairy Milk
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Packaging / Mass-market
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf Client: Oekologische Tierzucht Category: Packaging / Specialty
Points: 3.00
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
Points: 3.00
War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow Client: RT Category: Digital Design
Points: 3.00
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow Client: RT Category: Digital Design
Points: 3.00
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Out of Home / Single
Points: 3.00
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London Client: Twitter UK Category: Out of Home / Series
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series
Points: 3.00
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Out of Home / Brand Installations
Points: 3.00
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk Client: National Museum in Gdansk Category: Moving Image / Single
Points: 3.00
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid Client: Unilever/Magnum Category: Craft / Art Direction
Points: 3.00
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Art Direction
Points: 3.00
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Points: 2.25
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London Client: Absolut Vodka Category: Craft / Animation
Points: 1.00
Client:
The National Police Directorate Norway
Title:
The Norwegian Landscape / New Norwegian Passport
Category:
Editorial / Books
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Silver Pencil
Points:
7.00
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Award:
2021 Design Merit Award
Points:
3.00
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
WANNA
Title:
Try on the ARketing era
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fagbokforlaget
Title:
Fagbokforlaget Vocational Education—Design System
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
UNICEF Poland
Title:
THE LEGENDS / calendar
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
2.25