The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Points: 45.00
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Digital & Online / Ecommerce
Points: 21.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 15.00
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon Client: FEDCAF Category: Out of Home / P.O.P. & In-Store
Points: 10.50
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Points: 9.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 9.00
It's On Us
Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.00
The eye opening test
Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Points: 9.00
VAR Discount
Agency: NORD DDB / Stockholm Client: Elkjøp Category: Experiential / Live Events
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Give for good
Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Physical Items
Points: 3.00
Non-Bob
Agency: Happiness / an FCB alliance / Brussels + BLISS / Brussels + Raygun / Brussels + Fledge.tv / Brussels Client: OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute) Category: Physical Items
Points: 3.00
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid Client: Unilever/Magnum Category: Physical Items
Points: 3.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Physical Items
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + MOKOH MUSIC / Berlin + IT'S US MEDIA / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Targeted Video / Targeted Online Video
Points: 3.00
Don't Hate. Imitate. - The Super Bowl Clapback
Agency: POL / Oslo + Shortcut / Oslo + Einar Film / Oslo Client: Audi Norway Category: Targeted Video / Targeted Online Video
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events
Points: 3.00
Truthmark
Agency: UncleGrey Client: Canon Category: Digital & Online / Websites & Mobile
Points: 3.00
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Client: Pornhub Category: Digital & Online / Banners & Pop-ups
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single
Points: 3.00
Burger King & Friends
Agency: Buzzman / Paris Client: Burger King France Category: Digital & Online / Social Media Post - Series
Points: 3.00
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: Craft / Art Direction
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction
Points: 3.00
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 0.75
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
15.00
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
10.50
Client:
Renault
Title:
Village Electrique
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Elkjøp
Title:
VAR Discount
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Lacoste
Title:
Give for good
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute)
Title:
Non-Bob
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Audi Norway
Title:
Don't Hate. Imitate. - The Super Bowl Clapback
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Canon
Title:
Truthmark
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Pornhub
Title:
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Category:
Digital & Online / Banners & Pop-ups
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King France
Title:
Burger King & Friends
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00