The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Audio
Points: 9.00
McDo
Agency: NORD DDB / Stockholm Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Points: 9.00
The Isolated Cinema
Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Points: 9.00
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Cultural Driver
Points: 9.00
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
Sleeping Flags
Agency: Rothco, Part of Accenture Interactive / Dublin + O.N.E. Client: O.N.E. Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
The Anticorruption Hackathon
Agency: WMC Grey / Prague + Grey / Europe Client: Znamkamarada Category: Single Country or Region / Non-Profit / Charity
Points: 9.00
The 2030 Calculator
Agency: FARM / Stockholm Client: Doconomy Category: Data Visualization
Points: 9.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Data Visualization
Points: 9.00
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Visual & Audio Craft / Music
Points: 9.00
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft Client: Municipality of The Hague / Mobilis TBI Category: Spatial Design / Architecture
Points: 9.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
Points: 9.00
The 2030 Calculator
Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Points: 9.00
The eye opening test
Agency: BETC / Paris + General Pop / Paris Client: Droit de regard Category: Experiential / Brand Installations
Points: 9.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Points: 9.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 9.00
It's On Us
Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Points: 9.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Points: 9.00
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 9.00
Burger King & Friends
Agency: Buzzman / Paris Client: Burger King France Category: Integrated Branding Campaign
Points: 9.00
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Social Impact
Points: 9.00
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
Points: 9.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Points: 9.00
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Points: 9.00
Tallk
Agency: Cheil / Spain + Samsung / Spain Client: Samsung Spain Category: Digital Product
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music
Points: 9.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Points: 9.00
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 9.00
The Black Plaque Project
Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Points: 9.00
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Points: 9.00
Order from McDonald's
Agency: Buzzman / Paris Client: Burger King France Category: Newspaper / Single
Points: 9.00
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Newspaper / Series
Points: 9.00
Give for good
Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Promotional Items / Physical Products
Points: 9.00
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Experiential Radio & Audio
Points: 9.00
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.00
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 6.75
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 4.50
Give a little Love
Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
Points: 4.50
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Real-Time
Points: 3.00
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Immersive Spaces
Points: 3.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Points: 3.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology
Points: 3.00
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo Client: Universidade de Madeira / Terms Against Bullying Category: Websites
Points: 3.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Physical Product & Mobile Integration
Points: 3.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Points: 2.25
Client:
Warner Music Group
Title:
Saylists
Category:
Audio
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Znamkamarada
Title:
The Anticorruption Hackathon
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Award:
2021 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Renault
Title:
Village Electrique
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Branding Campaign
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Social Impact
Award:
2021 In-House Bronze Pencil
Points:
9.00
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Samsung Spain
Title:
Tallk
Category:
Digital Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Burger King France
Title:
Order from McDonald's
Category:
Newspaper / Single
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Newspaper / Series
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Lacoste
Title:
Give for good
Category:
Promotional Items / Physical Products
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
Talita
Title:
Call Girls
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
6.75
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
4.50
Client:
Woojer
Title:
SICK BEATS
Category:
Real-Time
Award:
2021 Creative Use of Data Bronze Pencil
Points:
3.00
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
3.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
3.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Bronze Pencil
Points:
3.00
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Websites
Award:
2021 Mobile Bronze Pencil
Points:
3.00
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Award:
2021 Mobile Bronze Pencil
Points:
3.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
2.25
