The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Open Like Never Before
Agency: 72andSunny / Amsterdam Client: The Coca-Cola Company Category: Short Form Video / Single
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Short Form Video / Single
Points: 3.00
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm Client: The Swedish Heartchild Foundation Category: Music Videos
Points: 3.00
UNBOXING
Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
Points: 3.00
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Art Direction
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Cultural Driver
Points: 3.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Cultural Driver
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
The Greatest Reads
Agency: Contrapunto Russia / Moscow + Yandex / Moscow Client: Beeline Category: Data Visualization
Points: 3.00
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
Points: 3.00
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Targeting
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Creative Use of Data
Points: 3.00
STREET IT ALL
Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Points: 3.00
Nike Air Max 720 Air Store
Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
Points: 3.00
Sounds Easy
Agency: Yandex / Moscow Client: Yandex Category: Use of Smart Devices & Voice Assistants
Points: 3.00
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern Client: Warsaw Ghetto Museum Category: Branding / Logo
Points: 3.00
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London Client: Magic Canvas Category: Branding / Identity System
Points: 3.00
Clear Mobile
Agency: Superunion / London Client: Clear Mobile Category: Branding / Identity System
Points: 3.00
Cadbury
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Branding / Rebranding
Points: 3.00
Try on the ARketing era
Agency: Pocket Rocket Agency / Minsk Client: WANNA Category: Branding / Rebranding
Points: 3.00
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo Client: Fagbokforlaget Category: Editorial / Books
Points: 3.00
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Points: 3.00
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Promotional / Posters - Series
Points: 3.00
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
Points: 3.00
THE LEGENDS / calendar
Agency: TOFU Studio / Gdansk + UNICEF Poland / Warsaw Client: UNICEF Poland Category: Promotional / Collateral Items
Points: 3.00
Cadbury Dairy Milk
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Packaging / Mass-market
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf Client: Oekologische Tierzucht Category: Packaging / Specialty
Points: 3.00
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
Points: 3.00
War: Kids drawings in VR Animation
Agency: RT Creative Lab / Moscow Client: RT Category: Digital Design
Points: 3.00
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow Client: RT Category: Digital Design
Points: 3.00
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Out of Home / Single
Points: 3.00
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London Client: Twitter UK Category: Out of Home / Series
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series
Points: 3.00
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan Client: Bottega Veneta Category: Out of Home / Brand Installations
Points: 3.00
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk Client: National Museum in Gdansk Category: Moving Image / Single
Points: 3.00
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid Client: Unilever/Magnum Category: Craft / Art Direction
Points: 3.00
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Art Direction
Points: 3.00
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
VAR Discount
Agency: NORD DDB / Stockholm Client: Elkjøp Category: Experiential / Live Events
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign
Points: 3.00
Big Good
Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Give for good
Agency: BETC / Paris + General Pop / Paris Client: Lacoste Category: Physical Items
Points: 3.00
Client:
Renault
Title:
Village Electrique
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Beeline
Title:
The Greatest Reads
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Citroen
Title:
The pocket dealership
Category:
Targeting
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Yandex
Title:
Self-Isolation Index
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Canon
Title:
Truthmark
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Yandex
Title:
Sounds Easy
Category:
Use of Smart Devices & Voice Assistants
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Award:
2021 Design Merit Award
Points:
3.00
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
WANNA
Title:
Try on the ARketing era
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fagbokforlaget
Title:
Fagbokforlaget Vocational Education—Design System
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
UNICEF Poland
Title:
THE LEGENDS / calendar
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
War: Kids drawings in VR Animation
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.00
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Elkjøp
Title:
VAR Discount
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Lacoste
Title:
Give for good
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
