The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 90.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Green Pencil
Points: 90.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
Points: 90.00
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Points: 67.50
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
Points: 67.50
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
Points: 45.00
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
Points: 45.00
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Points: 45.00
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Points: 45.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Newspaper / Series
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Booklets / Books / Brochures
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Installations
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris Client: Lacoste Category: Craft / Photography
Points: 45.00
Neverending Chase
Agency: Havas / Milan Client: Affinity - Ultima Category: Craft / Use of Technology
Points: 45.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 45.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Points: 45.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Experiential Radio & Audio
Points: 45.00
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Writing / Single
Points: 45.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London Client: B&Q Category: Production Design
Points: 45.00
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London Client: Ladbrokes Category: Visual Effects / Single
Points: 45.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Creative Use of Budget
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: User-Generated Content
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Points: 45.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Physical Items
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
Points: 45.00
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS Client: Prime Video Category: Social Media Post / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Non-traditional & Guerrilla Marketing
Points: 45.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Points: 45.00
No More Red
Agency: Iris / London + Outsider / London Client: adidas Category: Brand Partnerships
Points: 45.00
Have a Word
Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
Points: 45.00
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Points: 33.75
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Stunts & Activations
Points: 33.75
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 33.75
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
Points: 33.75
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
67.50
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Typography / Dynamic / In Motion
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
B&Q
Title:
Flip
Category:
Production Design
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Utility
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
33.75
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
33.75
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
33.75
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
33.75
