The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Rankings

 


Latin America

Client

Title

Category

Award

Points

Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound Points: 25.0
Perussian Prices Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations Points: 25.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Events / Stunts / Competitions Points: 25.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Innovation in Out of Home Points: 25.0
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home Points: 15.0
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising Points: 15.0
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization Points: 15.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing Points: 15.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items Points: 15.0
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical Points: 15.0
Last Straw Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design Points: 15.0
The Beatbox Catalogue Agency: Artplan / São Paulo + Play It Again / São Paulo Client: Etna Category: Use of Music / Original Music Points: 10.0
Abuse Disclaimers Agency: MULLENLOWE SSP3 / Bogotá + AB inBev / Bogotá Client: AB InBev Category: Custom Content Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 10.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 10.0
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Utility / E-Commerce Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology Points: 10.0
Air Max Graffiti Stores Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo Client: Nike Category: Non-traditional & Guerrilla Marketing Points: 10.0
Mobile ATMs Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz Client: BLINK Category: Experimental / Internal Projects / R&D Points: 10.0
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic Points: 10.0
Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 10.0
Pet-Commerce Agency: Ogilvy Brasil / São Paulo Client: Petz Category: Websites / E-Commerce Points: 10.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Typography / Dynamic / In Motion Points: 10.0
The Beer Behind Sports Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Innovation in Print Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration Points: 2.0
You Are Not Alone Agency: Wunderman Thompson / São Paulo Client: Instituto Avon Category: Craft / Writing Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction Points: 2.0
The 9'58 Biography Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo Client: PUMA Brasil Category: Promotional Items / Physical Products Points: 2.0
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products Points: 2.0
Let's Summer Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign Points: 2.0
Total Mess Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Magazine / Campaign Points: 2.0
Bra Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City Client: History Channel / A+E Networks Category: Newspaper / Single Points: 2.0
DR. PEE Agency: Ogilvy Ecuador / Guayaquil Client: LA FABRIL Category: Innovation in Health & Wellness Points: 2.0
Calmentaries Agency: Ponce / Buenos Aires Client: Nestle Waters Category: Radio & Audio Points: 2.0
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology Points: 2.0
1 minute 46 seconds Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo Client: Hospital Leforte Category: Film / Health & Wellness Points: 2.0
DR. PEE Agency: Ogilvy Ecuador / Guayaquil Client: LA FABRIL Category: Products Points: 2.0
Shine Your Own Way Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP Client: Bradesco Category: Craft - Animation / Single Points: 2.0
It's Between You Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single Points: 2.0
Still Speaking Up Agency: Publicis / Mexico City + Starcom / Mexico City Client: Propuesta Cívica Category: Cultural Driver Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel Points: 2.0
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Social Post / Single Points: 2.0
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single Points: 2.0
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations Points: 2.0
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Innovation in Radio & Audio Points: 2.0
The Cheering Cup/Copa del Impulso Agency: Mullenlowe Delta Ecuador / Quito Client: Banco Pichincha Category: Innovation in Radio & Audio Points: 2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Visual & Audio Craft / Sound

2020 Digital Craft Gold Pencil

25.0

Plaza Vea

Perussian Prices

Brand Installations

2020 Experiential & Immersive Gold Pencil

25.0

Nike

Air Max Graffiti Stores

Events / Stunts / Competitions

2020 Experiential & Immersive Gold Pencil

25.0

Nike

Air Max Graffiti Stores

Innovation in Out of Home

2020 Out of Home Gold Pencil

25.0

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

2020 Creative Use of Data Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Innovation in Out of Home

2020 Out of Home Silver Pencil

15.0

Movistar

Maria's Message

Mobile Advertising

2020 Mobile Silver Pencil

15.0

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

2020 Direct Marketing Silver Pencil

15.0

Burger King Brasil

Burn That Ad

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Silver Pencil

15.0

Nike

Andressa Alves' Doll

Physical Items

2020 Direct Marketing Silver Pencil

15.0

Unesco

History Blocks

Games / Digital & Physical

2020 Branded Entertainment Silver Pencil

15.0

Son de Miel

Last Straw

Innovation in Design

2020 Design Silver Pencil

15.0

Etna

The Beatbox Catalogue

Use of Music / Original Music

2020 Moving Image Craft Bronze Pencil

10.0

AB InBev

Abuse Disclaimers

Custom Content

2020 Radio & Audio Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Out of Home Bronze Pencil

10.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Out of Home Bronze Pencil

10.0

Movistar

Maria's Message

Innovation in Mobile

2020 Mobile Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Bronze Pencil

10.0

Petz

Pet-Commerce

Utility / E-Commerce

2020 Mobile Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

Nike

Air Max Graffiti Stores

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

BLINK

Mobile ATMs

Experimental / Internal Projects / R&D

2020 IP & Products Bronze Pencil

10.0

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

2020 Branded Entertainment Bronze Pencil

10.0

Burger King Brasil

Burn That Ad

Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Interactive & Online Bronze Pencil

10.0

Petz

Pet-Commerce

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

PUMA Brasil

The 9'58 Biography

Typography / Dynamic / In Motion

2020 Design Bronze Pencil

10.0

AB Inbev (Budweiser)

The Beer Behind Sports

Innovation in Print

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Craft / Illustration

2020 Print Merit Award

2.0

Instituto Avon

You Are Not Alone

Craft / Writing

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Craft / Art Direction

2020 Print Merit Award

2.0

PUMA Brasil

The 9'58 Biography

Promotional Items / Physical Products

2020 Print Merit Award

2.0

Nike

Andressa Alves' Doll

Promotional Items / Physical Products

2020 Print Merit Award

2.0

Alpargatas

Let's Summer

Posters / Campaign

2020 Print Merit Award

2.0

Volkswagen

Total Mess

Magazine / Campaign

2020 Print Merit Award

2.0

History Channel / A+E Networks

Bra

Newspaper / Single

2020 Print Merit Award

2.0

LA FABRIL

DR. PEE

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Nestle Waters

Calmentaries

Radio & Audio

2020 Health, Wellness & Pharma Merit Award

2.0

GSK

Theraflu-Tracker

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

Hospital Leforte

1 minute 46 seconds

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

LA FABRIL

DR. PEE

Products

2020 Health, Wellness & Pharma Merit Award

2.0

Bradesco

Shine Your Own Way

Craft - Animation / Single

2020 Moving Image Craft Merit Award

2.0

WhatsApp

It's Between You

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Propuesta Cívica

Still Speaking Up

Cultural Driver

2020 Cultural Driver Merit Award

2.0

Go Equal Movement

#GoEqual

Community Building

2020 Public Relations Merit Award

2.0

Go Equal Movement

#GoEqual

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Flybondi

Fly with us

Social Post / Single

2020 Social Media Merit Award

2.0

Hasbro

We All Can Take Care

Social Post / Single

2020 Social Media Merit Award

2.0

Adidas do Brasil

Jesus our Supporter

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

Banco Pichincha

The Cheering Cup/Copa del Impulso

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

Follow Us