The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
Points: 90.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Sustainable Development Goals
Points: 90.00
Switch Voices
Agency: BBDO Argentina / Buenos Aires + Women in Games / Buenos Aires Client: Women in Games Category: Use of Technology
Points: 45.00
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima Client: PILSEN CALLAO Category: Gaming for Good
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Public Relations
Points: 45.00
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Popular Culture Impact
Points: 45.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Animation / Series
Points: 45.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Points: 45.00
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín Client: Carulla Category: Experiential / Customer Experience / CX
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Points: 45.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Social Media Post / Single
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Use of Technology
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Points: 45.00
The Postponed Day
Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Points: 45.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
Points: 45.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Branded Content
Points: 30.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
Points: 22.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Craft / Art Direction
Points: 22.50
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Long Form Video / Single
Points: 21.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Artist / Brand Collaboration
Points: 21.00
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba Client: The Coca-Cola Company / Sprite Category: Craft / Animation
Points: 21.00
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Points: 21.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / Immersive / Events
Points: 21.00
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 21.00
1000 Slides
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City Client: Telefonica Movistar Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Real Street Style
Agency: GUT / Buenos Aires Client: Mercado Libre Category: Craft / Data-Driven Personalization
Points: 21.00
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Current Event Response
Points: 21.00
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic Client: AB InBev Category: Craft / Art Direction
Points: 15.75
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield Client: Horizon Therapeutics Category: Film
Points: 15.00
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
Points: 14.00
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Points: 11.25
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Points: 11.25
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Billboards & Transit / Series
Points: 11.25
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: Ecommerce
Points: 10.50
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco Client: Horizon Therapeutics Category: Promotional Items
Points: 10.50
Royalty Free Bot
Agency: DAVID / Bogotá Client: AB InBev Budweiser Category: Streaming and Influencer
Points: 9.00
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online Advertising / Native Ads
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Service Design / Customer Experience (CX)
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Physical Products & Apparel
Points: 9.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Events / In-Person
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Points: 9.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Building / Brand Personality
Points: 9.00
Reinventing Consultancy
Agency: GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires Client: Globant Category: Television & VOD / 31-60 Seconds - Series
Points: 9.00
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba Client: CNN Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Award:
2023 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Women in Games
Title:
Switch Voices
Category:
Use of Technology
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Public Relations
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Soulftware Corporation
Title:
Appbulance
Category:
Experimental / Internal Projects / R&D
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
PAWS NY
Title:
The Bridge
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
30.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
22.50
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Craft / Animation
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
Globant
Title:
1000 Slides
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
15.75
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Award:
2023 Pharma Gold Pencil
Points:
15.00
Client:
PAWS NY
Title:
The Bridge
Category:
Moving Image / Single
Award:
2023 Design Silver Pencil
Points:
14.00
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Design Gold Pencil
Points:
11.25
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Print & Promotional Gold Pencil
Points:
11.25
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
11.25
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
10.50
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Promotional Items
Award:
2023 Pharma Silver Pencil
Points:
10.50
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Globant
Title:
Reinventing Consultancy
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
CNN
Title:
The Polygraph
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
