The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Algorithm of Life
Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Innovation in Out of Home
Points: 15.0
Maria's Message
Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Points: 15.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
Points: 15.0
Last Straw
Agency: Isobar Mexico / Mexico City Client: Son de Miel Category: Innovation in Design
Points: 15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Movistar
Title:
Maria's Message
Category:
Mobile Advertising
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0