The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Points: 3.00
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Points: 3.00
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Experiential Radio & Audio
Points: 3.00
The Nature of Plastic
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Points: 3.00
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev / Aguila Beer Category: Craft / Illustration
Points: 3.00
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá Client: AB InBev - Budweiser Category: Craft / Art Direction
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Art Direction
Points: 3.00
#Reask
Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Points: 3.00
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Comunal Gin
Agency: R/GA / Buenos Aires Client: Patagonia Brewery Category: Brand Partnerships
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Events & Experiential
Points: 3.00
The Nature of Plastic
Agency: Cheil Central America / Panama Client: Greenpeace Category: Craft / Photography
Points: 3.00
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Points: 3.00
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Points: 3.00
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro Client: AB InBev PILSENER Category: Craft / Art Direction
Points: 3.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Billboards & Transit / Series
Points: 3.00
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama Client: Greenpeace Category: Billboards & Transit / Single
Points: 3.00
LENNON WALLS
Agency: Canja Audio Culture / Curitiba Client: LISTEN TO THE WALLS Category: Original Music / Song
Points: 3.00
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Points: 3.00
Missing Voices
Agency: Archer Troy / México + La Tuna / México Client: Voces de la Ausencia Category: Custom / User-Generated Content
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
Points: 3.00
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Physical Product
Points: 3.00
Cinema Artois
Agency: AB InBev draftLine / Mexico + AB InBev Grupo Modelo Client: Stella Artois Category: Agency-Initiated & Originated Projects
Points: 3.00
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
Points: 3.00
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
Points: 3.00
WHAT YOU REALLY DONATE
Agency: Pages BBDO / Santo Domingo Client: Sanar Una Nacion Category: Direct Marketing
Points: 3.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Points: 3.00
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo Client: Sirena Category: Experiential / Immersive / Events
Points: 3.00
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Points: 3.00
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Green Pencil
Points: 3.00
Let her run
Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single
Points: 3.00
Delivery to Burger King
Agency: McCann / Lima Client: Burger King Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
#Reask
Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Digital & Online / Social Media Post - Series
Points: 3.00
QR Whopper
Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 3.00
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo Client: HERSHEYs Brasil Category: Physical Items
Points: 3.00
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions Client: Coca-Cola Category: Promotional / Collateral Items
Points: 3.00
Genocide Target
Agency: Wunderman Thompson / São Paulo + Coalizão Negra por Direitos / São Paulo + Apollo Nove / São Paulo Client: Coalizão Negra por Direitos Category: Promotional / Posters - Series
Points: 3.00
Mi Campo
Agency: R/GA / Buenos Aires Client: ACA Category: UX / UI / User Experience / CX / DX
Points: 3.00
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Points: 3.00
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks Client: Sanofi / Pharmaton Kiddi Category: Data Visualization
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Cultural Driver
Points: 3.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Cultural Driver
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá Client: Colombia con Memoria Foundation Category: Cultural Driver
Points: 3.00
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá Client: AB InBev / Aguila Beer Category: Cultural Driver
Points: 3.00
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá Client: AB InBev / Aguila Beer Category: Cultural Driver
Points: 3.00
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev - Budweiser
Title:
Rebrand the game
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Craft / Art Direction
Award:
2021 Print Merit Award
Points:
3.00
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
LISTEN TO THE WALLS
Title:
LENNON WALLS
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Voces de la Ausencia
Title:
Missing Voices
Category:
Custom / User-Generated Content
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
ACA
Title:
Mi Campo
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Stella Artois
Title:
Cinema Artois
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Merit Award
Points:
3.00
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Sanar Una Nacion
Title:
WHAT YOU REALLY DONATE
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Unilever / Dove
Title:
#TheArtofSelf-Care
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Burger King
Title:
Delivery to Burger King
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Falabella
Title:
3362 FALABELLA.COM
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Coalizão Negra por Direitos
Title:
Genocide Target
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
ACA
Title:
Mi Campo
Category:
UX / UI / User Experience / CX / DX
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
