The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


Middle East & Africa

Client

Title

Category

Award

Points

The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single Points: 45.00
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Green Pencil Points: 30.00
Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series Points: 15.00
Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive Points: 15.00
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Real-Time Points: 15.00
Astronomical Sales Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai Client: Mastercard Category: Real-Time Points: 15.00
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single Points: 7.00
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Brand Partnerships Points: 7.00
The Kitchen is for Everyone Agency: VMLY&R / Dubai Client: General Mills - Betty Crocker Category: Brand Transformation Points: 7.00
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Billboards & Transit / Dynamic Billboards & Transit Points: 7.00
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Storytelling Points: 7.00
No Longer Popping Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg Client: Chicken Licken Category: Broadcast / Series Points: 3.00
PeaceCamo Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut Client: The Lebanese Army Category: Apparel Points: 3.00
Weird Agency: Massif Client: Shelflife/Stussy/Nike Category: Low Budget / Under 50K Budget Points: 3.00
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential Points: 3.00
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Real-Time Points: 3.00
Double Moon Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam Client: UAE Government Media Office Category: Immersive Spaces Points: 2.00
The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Goals for Sustainable Development Points: 1.00
Rooftop Farms Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo Client: Knorr Category: Goals for Sustainable Development Points: 1.00
Kasi Sensei Agency: The Odd Number / Johannesburg Client: BBC Studios Category: Craft / Casting Points: 1.00
Birds Will be Back Agency: Havas Turkey / İstanbul + Depo Film / İstanbul Client: Reckitt / Finish Category: Craft / Sound Design Points: 1.00
Clarity of hindsight Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Craft / Writing - Series Points: 1.00
Reverse Camera Radio Campaign Agency: FCB Joburg (Pty) Ltd / Johannesburg Client: Toyota Corolla Category: Craft / Writing - Series Points: 1.00
Dreaming of One Day Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town Client: Wesgro Category: Online / Branded Podcast Points: 1.00
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Series Points: 1.00
Carmageddon Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Broadcast / Single Points: 1.00
The waiting Agency: ‿ and us / Dubai Client: Deliveroo Category: Broadcast / Single Points: 1.00
LEGO News Rebuilt Agency: Havas Middle East / Dubai Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures Points: 1.00
Water Index Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Brand Voice Points: 1.00
A Dad's Job Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice Points: 1.00
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential Points: 1.00
Buy With Your Time Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Events & Experiential Points: 1.00
#DecoloniseAutocorrect Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg Client: Distell / Savanna Cider Category: Utility Points: 1.00
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Product Points: 1.00
Noise-O-Meter Agency: Wunderman Thompson / Dubai Client: Bose Category: Innovation & Transformation / Innovation in Lockdown Points: 1.00
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations Points: 1.00
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Websites / Ecommerce Points: 1.00
The Betika Christmas Miracle Agency: Betika / Nairobi + 2.4 Films / Nairobi Client: Betika Category: Digital / Use of Technology Points: 1.00
Make Time Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg Client: 1000 Women Trust Category: Digital / Web & Mobile Points: 1.00
Shhhhh Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg Client: Datsun South Africa Category: Low Budget / Under 50K Budget Points: 1.00
Lonely Valentine Specials Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget Points: 1.00
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Products Points: 1.00
Shift+K+F+C Agency: TBWA\RAAD / Dubai Client: KFC Arabia Category: Ecommerce Points: 1.00
Dream Number Agency: Impact BBDO / Dubai Client: Loto Libanais Category: Digital & Online / Ecommerce Points: 1.00
The World’s Tallest Donation Box Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events Points: 1.00
Self-Timing Soap Agency: ‿ and us / Dubai Client: Deliveroo and Lush Category: Physical Items Points: 1.00
But make it Mzansi Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg Client: Spotify Category: Craft / Illustration Points: 1.00
LEGO News Rebuilt Agency: Havas Middle East / Dubai Client: LEGO Saudi Stores Category: Promotional / Collateral Items Points: 1.00
THE MOVEMENT ALPHABET Agency: DUKE Advertising (Pty) Ltd / Cape Town Client: MOTLEY CREW Category: Branding / Identity System Points: 1.00

An Nahar Newspaper

The New National Anthem Edition

Newspaper / Single

2021 Print Gold Pencil

45.00

Reckitt / Finish

Water Index

Green Pencil

2021 Green Pencil Green Pencil

30.00

Colgate

Mothers Smile Strong

Magazine / Series

2021 Print Gold Pencil

15.00

Reckitt / Finish

Birds Will be Back

Experiential & Installations / Experiential & Immersive

2021 Out of Home Gold Pencil

15.00

AB InBev

Cold Tracker

Real-Time

2021 Creative Use of Data Gold Pencil

15.00

Mastercard

Astronomical Sales

Real-Time

2021 Creative Use of Data Gold Pencil

15.00

City Lodge Hotel Group

Marital Bliss

Broadcast / Single

2021 Radio & Audio Silver Pencil

7.00

Deliveroo and Lush

Self-Timing Soap

Brand Partnerships

2021 Public Relations Silver Pencil

7.00

General Mills - Betty Crocker

The Kitchen is for Everyone

Brand Transformation

2021 Public Relations Silver Pencil

7.00

AB InBev

Cold Tracker

Billboards & Transit / Dynamic Billboards & Transit

2021 Out of Home Silver Pencil

7.00

Al Futtaim IKEA

Buy With Your Time

Storytelling

2021 Creative Use of Data Silver Pencil

7.00

Chicken Licken

No Longer Popping

Broadcast / Series

2021 Radio & Audio Bronze Pencil

3.00

The Lebanese Army

PeaceCamo

Apparel

2021 Out of Home Bronze Pencil

3.00

Shelflife/Stussy/Nike

Weird

Low Budget / Under 50K Budget

2021 Film Bronze Pencil

3.00

Al Futtaim IKEA

Buy With Your Time

Innovation & Transformation / Innovation in Experiential

2021 Experiential & Immersive Bronze Pencil

3.00

Deliveroo and Lush

Self-Timing Soap

Innovation & Transformation / Innovation in Lockdown

2021 Design Bronze Pencil

3.00

Reckitt / Finish

Water Index

Real-Time

2021 Creative Use of Data Bronze Pencil

3.00

UAE Government Media Office

Double Moon

Immersive Spaces

2021 Experiential & Immersive Bronze Pencil

2.00

An Nahar Newspaper

The New National Anthem Edition

Goals for Sustainable Development

2021 Sustainable Development Pencil Merit Award

1.00

Knorr

Rooftop Farms

Goals for Sustainable Development

2021 Sustainable Development Pencil Merit Award

1.00

BBC Studios

Kasi Sensei

Craft / Casting

2021 Radio & Audio Merit Award

1.00

Reckitt / Finish

Birds Will be Back

Craft / Sound Design

2021 Radio & Audio Merit Award

1.00

Datsun South Africa

Clarity of hindsight

Craft / Writing - Series

2021 Radio & Audio Merit Award

1.00

Toyota Corolla

Reverse Camera Radio Campaign

Craft / Writing - Series

2021 Radio & Audio Merit Award

1.00

Wesgro

Dreaming of One Day

Online / Branded Podcast

2021 Radio & Audio Merit Award

1.00

Deliveroo

The waiting

Broadcast / Series

2021 Radio & Audio Merit Award

1.00

Datsun South Africa

Carmageddon

Broadcast / Single

2021 Radio & Audio Merit Award

1.00

Deliveroo

The waiting

Broadcast / Single

2021 Radio & Audio Merit Award

1.00

LEGO Saudi Stores

LEGO News Rebuilt

Promotional Items / Booklets / Books / Brochures

2021 Print Merit Award

1.00

Reckitt / Finish

Water Index

Brand Voice

2021 Public Relations Merit Award

1.00

Home Centre

A Dad's Job

Brand Voice

2021 Public Relations Merit Award

1.00

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Events & Experiential

2021 Public Relations Merit Award

1.00

Al Futtaim IKEA

Buy With Your Time

Events & Experiential

2021 Public Relations Merit Award

1.00

Distell / Savanna Cider

#DecoloniseAutocorrect

Utility

2021 Mobile Merit Award

1.00

Deliveroo and Lush

Self-Timing Soap

Physical Product

2021 IP & Products Merit Award

1.00

Bose

Noise-O-Meter

Innovation & Transformation / Innovation in Lockdown

2021 Interactive & Online Merit Award

1.00

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Interactive Digital Installations

2021 Interactive & Online Merit Award

1.00

KFC Arabia

Shift+K+F+C

Websites / Ecommerce

2021 Interactive & Online Merit Award

1.00

Betika

The Betika Christmas Miracle

Digital / Use of Technology

2021 Health, Wellness & Pharma Merit Award

1.00

1000 Women Trust

Make Time

Digital / Web & Mobile

2021 Health, Wellness & Pharma Merit Award

1.00

Datsun South Africa

Shhhhh

Low Budget / Under 50K Budget

2021 Film Merit Award

1.00

YUM RESTAURANTS INTERNATIONAL - KFC

Lonely Valentine Specials

Low Budget / Under 50K Budget

2021 Film Merit Award

1.00

Deliveroo and Lush

Self-Timing Soap

Physical Products

2021 Experiential & Immersive Merit Award

1.00

KFC Arabia

Shift+K+F+C

Ecommerce

2021 Experiential & Immersive Merit Award

1.00

Loto Libanais

Dream Number

Digital & Online / Ecommerce

2021 Direct Marketing Merit Award

1.00

The Mohammed bin Rashid Al Maktoum Global Initiatives

The World’s Tallest Donation Box

Experiential / Virtual Events

2021 Direct Marketing Merit Award

1.00

Deliveroo and Lush

Self-Timing Soap

Physical Items

2021 Direct Marketing Merit Award

1.00

Spotify

But make it Mzansi

Craft / Illustration

2021 Design Merit Award

1.00

LEGO Saudi Stores

LEGO News Rebuilt

Promotional / Collateral Items

2021 Design Merit Award

1.00

MOTLEY CREW

THE MOVEMENT ALPHABET

Branding / Identity System

2021 Design Merit Award

1.00

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