The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Integrated Branding Campaign Points: 150.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Magazine / Campaign Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Direct Marketing Points: 75.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 75.0
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil Points: 75.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants Points: 75.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations Points: 75.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization Points: 75.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Craft / Use of Music Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign Points: 75.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil Points: 25.0
Run. For. Life. Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography Points: 25.0
50th Anniversary, Historic Landing Craft Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 25.0
The Leica Bauhaus Workshops Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction Points: 25.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction Points: 25.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures Points: 25.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling Points: 25.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Creative Use of Data / Targeting Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Single Country or Region / Non-Profit / Charity Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity Points: 25.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Creative Effectiveness / Consumer / Brand Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Moving Image Craft Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Visual Effects / Single Points: 25.0
The Truth Is Worth It: Fearlessness (ISIS) Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Single Points: 25.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single Points: 25.0
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single Points: 25.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Direction / Single Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Innovation in Public Relations Points: 25.0
For The Throne Agency: Droga5 / New York Client: HBO Category: Co-Promotions Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Current Event Response Points: 25.0
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Brand Voice Points: 25.0
For The Throne: Bleed Agency: Droga5 / New York + Giant Spoon / New York Client: HBO Category: Events & Experiential Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Media Relations Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Media Relations Points: 25.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Visual & Audio Craft / Music Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media Points: 25.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media Points: 25.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement Points: 25.0

Burger King

Moldy Whopper

Integrated Branding Campaign

2020 Integrated Gold Pencil

150.0

Burger King

Moldy Whopper

Magazine / Campaign

2020 Print Gold Pencil

75.0

Google AI / Canadian Down Syndrome

Project Understood

Direct Marketing

2020 Health, Wellness & Pharma Gold Pencil

75.0

Apple

Bounce

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

75.0

Microsoft

An Empowering Partnership

Penta Pencil

2020 Penta Pencil Penta

75.0

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

2020 Digital Craft Gold Pencil

75.0

Burger King

Stevenage Challenge

Stunts & Activations

2020 Social Media Gold Pencil

75.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Craft / Data Visualization

2020 Experiential & Immersive Gold Pencil

75.0

Regent Park School of Music

Parkscapes

Craft / Use of Music

2020 Radio & Audio Gold Pencil

75.0

Burger King

Moldy Whopper

Billboards & Transit / Campaign

2020 Out of Home Gold Pencil

75.0

Daughters of the Evolution

Lessons in Herstory

Applications

2020 Mobile Gold Pencil

75.0

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

2020 Film Gold Pencil

75.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

Changing the Game

CMO Pencil

2020 CMO Pencil Gold Pencil

25.0

The Red Cross

Run. For. Life.

Craft / Photography

2020 Print Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Photography

2020 Print Gold Pencil

25.0

Jimmy Dean

50th Anniversary, Historic Landing Craft

Craft / Photography

2020 Print Gold Pencil

25.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Print Gold Pencil

25.0

Leica Store Boston

The Leica Bauhaus Workshops

Craft / Art Direction

2020 Print Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

2020 Print Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Promotional Items / Booklets & Brochures

2020 Print Gold Pencil

25.0

Wavio

See Sound

Creative Use of Data / Social Media

2020 Creative Use of Data Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Creative Use of Data / Storytelling

2020 Creative Use of Data Gold Pencil

25.0

Burger King Mexico/Global

The Traffic Jam Whopper

Creative Use of Data / Targeting

2020 Creative Use of Data Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Single Country or Region / Non-Profit / Charity

2020 Creative Effectiveness Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Gold Pencil

25.0

HBO

For The Throne

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Digital / Use of Technology

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Apple

Bounce

Innovation in Moving Image Craft

2020 Moving Image Craft Gold Pencil

25.0

Apple

Bounce

Craft - Visual Effects / Single

2020 Moving Image Craft Gold Pencil

25.0

The New York Times

The Truth Is Worth It: Fearlessness (ISIS)

Craft - Editing / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

The Underdogs

Craft - Writing / Single

2020 Moving Image Craft Gold Pencil

25.0

Apple

The Underdogs

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Monica Lewinsky

The Epidemic

Craft - Direction / Single

2020 Moving Image Craft Gold Pencil

25.0

Burger King

Moldy Whopper

Innovation in Public Relations

2020 Public Relations Gold Pencil

25.0

HBO

For The Throne

Co-Promotions

2020 Public Relations Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Current Event Response

2020 Public Relations Gold Pencil

25.0

Spotify

#SpotifyWrapped

Brand Voice

2020 Public Relations Gold Pencil

25.0

HBO

For The Throne: Bleed

Events & Experiential

2020 Public Relations Gold Pencil

25.0

Burger King

Moldy Whopper

Media Relations

2020 Public Relations Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Media Relations

2020 Public Relations Gold Pencil

25.0

Regent Park School of Music

Parkscapes

Visual & Audio Craft / Music

2020 Digital Craft Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

2020 Digital Craft Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

Tinder

Swipe Night

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

2020 Social Media Gold Pencil

25.0

Burger King

Stevenage Challenge

Active Engagement

2020 Social Media Gold Pencil

25.0

Follow Us