The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Saatchi & Saatchi & Tide Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil Points: 50.00
Back to School Essentials Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity Points: 45.00
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations Points: 45.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 45.00
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online Films & Video / Long Form - Single Points: 45.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 45.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Physical Product Points: 45.00
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile Advertising Points: 45.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology Points: 45.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Brand Voice Points: 45.00
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Craft / Use of Music Points: 45.00
The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations Points: 45.00
The Unfinished Votes Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Film / Health & Wellness Points: 33.75
The Call Agency: The Bloc / New York Client: Empowher NY Category: Fusion Pencil Points: 30.00
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Goals for Sustainable Development Points: 30.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: CMO Pencil Points: 30.00
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations Points: 15.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream Points: 15.00
Farewell, Work Holiday Parties Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences Client: Miller Lite Category: Craft / Art Direction Points: 15.00
A New Jingle for a New Era Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Cultural Driver Points: 15.00
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Cultural Driver Points: 15.00
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand Points: 15.00
Project Understood Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity Points: 15.00
Alone with Me Agency: Spotify In-House Client: Spotify Category: Storytelling Points: 15.00
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical Points: 15.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 15.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Service Design / Customer Experience (CX) Points: 15.00
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Animation Points: 15.00
San Francisco Symphony Brand Identity Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System Points: 15.00
Your Way, Way Better Agency: Jones Knowles Ritchie / New York Client: Burger King Category: Branding / Rebranding Points: 15.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events Points: 15.00
The Future Official Sponsors of the NWSL Agency: VaynerMedia / New York Client: Budweiser (USA) Category: Integrated Campaign Points: 15.00
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit Points: 15.00
The Match of Ages Agency: We Believers / New York Client: Corona Category: Experiential / Virtual Events Points: 15.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Experiential / Customer Experience / CX Points: 15.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Customer Experience / CX Points: 15.00
Life Needs Truth Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single Points: 15.00
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52 Client: Nike Category: Television & VOD / Long Form - Single Points: 15.00
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown Points: 15.00
True Name Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Products Points: 15.00
Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships Points: 15.00
Contract for Change Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Integrated Points: 15.00
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Social Impact Points: 15.00
Alone with Me Agency: Spotify In-House Client: Spotify Category: Agency-Initiated & Originated Projects Points: 15.00
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Agency-Initiated & Originated Projects Points: 15.00
Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single Points: 15.00
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single Points: 15.00
Project Guideline Agency: Google Creative Lab Client: Google Category: Experimental / Internal Projects / R&D Points: 15.00
Life Needs Truth Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch Client: The New York Times Category: Editing / Single Points: 15.00
The Match of Ages Agency: We Believers / New York Client: Corona Category: Editing / Single Points: 15.00

Procter & Gamble - Tide

Saatchi & Saatchi & Tide

Penta Pencil

2021 Penta Pencil Penta Pencil

50.00

Sandy Hook Promise

Back to School Essentials

Creative Effectiveness / Non-Profit / Charity

2021 Creative Effectiveness Gold Pencil

45.00

City of Chicago

Boards of Change

Out of Home / Brand Installations

2021 Design Gold Pencil

45.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Experiential & Immersive Gold Pencil

45.00

Beats by Dr. Dre

You Love Me

Online Films & Video / Long Form - Single

2021 Film Gold Pencil

45.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Interactive & Online Gold Pencil

45.00

Mastercard

True Name

Physical Product

2021 IP & Products Gold Pencil

45.00

Starburst Swirlers

Best Enjoyed Vertically

Mobile Advertising

2021 Mobile Gold Pencil

45.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Craft / Use of Technology

2021 Out of Home Gold Pencil

45.00

Mastercard

True Name

Brand Voice

2021 Public Relations Gold Pencil

45.00

Good Humor

A New Jingle for a New Era

Craft / Use of Music

2021 Radio & Audio Gold Pencil

45.00

Mondelez / Oreo

The OREO Doomsday Vault

Stunts & Activations

2021 Social Media Gold Pencil

45.00

Change the Ref

The Unfinished Votes

Film / Health & Wellness

2021 Health, Wellness & Pharma Gold Pencil

33.75

Empowher NY

The Call

Fusion Pencil

2021 Fusion Pencil Fusion Pencil

30.00

UN Women

The UNSeen Story

Goals for Sustainable Development

2021 Sustainable Development Pencil SDG Pencil

30.00

Mastercard

True Name

CMO Pencil

2021 CMO Pencil CMO Pencil

30.00

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

2021 Branded Entertainment Gold Pencil

15.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Virtual Events - Livestream

2021 Branded Entertainment Gold Pencil

15.00

Miller Lite

Farewell, Work Holiday Parties

Craft / Art Direction

2021 Branded Entertainment Gold Pencil

15.00

Good Humor

A New Jingle for a New Era

Cultural Driver

2021 Cultural Driver Gold Pencil

15.00

Beats by Dr. Dre

You Love Me

Cultural Driver

2021 Cultural Driver Gold Pencil

15.00

Black & Abroad

Go Back To Africa

Creative Effectiveness / Consumer / Brand

2021 Creative Effectiveness Gold Pencil

15.00

Canadian Down Syndrome Society

Project Understood

Multi-Country or Global / Non-Profit / Charity

2021 Creative Effectiveness Gold Pencil

15.00

Spotify

Alone with Me

Storytelling

2021 Creative Use of Data Gold Pencil

15.00

City of Chicago

Boards of Change

Cross-Channel UX / UI / Digital / Physical

2021 Digital Craft Gold Pencil

15.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Innovation & Transformation / Innovation in Lockdown

2021 Digital Craft Gold Pencil

15.00

Mastercard

True Name

Service Design / Customer Experience (CX)

2021 Design Gold Pencil

15.00

CNN

Donkey & Elephant

Craft / Animation

2021 Design Gold Pencil

15.00

San Francisco Symphony

San Francisco Symphony Brand Identity

Branding / Identity System

2021 Design Gold Pencil

15.00

Burger King

Your Way, Way Better

Branding / Rebranding

2021 Design Gold Pencil

15.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Experiential / Live Events

2021 Direct Marketing Gold Pencil

15.00

Budweiser (USA)

The Future Official Sponsors of the NWSL

Integrated Campaign

2021 Direct Marketing Gold Pencil

15.00

Women in Film

For Your Consideration

Out of Home / Billboards & Transit

2021 Direct Marketing Gold Pencil

15.00

Corona

The Match of Ages

Experiential / Virtual Events

2021 Direct Marketing Gold Pencil

15.00

Mastercard

True Name

Experiential / Customer Experience / CX

2021 Direct Marketing Gold Pencil

15.00

Mastercard

True Name

Customer Experience / CX

2021 Experiential & Immersive Gold Pencil

15.00

The New York Times

Life Needs Truth

Television & VOD / Long Form - Single

2021 Film Gold Pencil

15.00

Nike

You Can't Stop Us

Television & VOD / Long Form - Single

2021 Film Gold Pencil

15.00

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

2021 Film Gold Pencil

15.00

Mastercard

True Name

Products

2021 Health, Wellness & Pharma Gold Pencil

15.00

Michelob ULTRA, Microsoft, NBA

Michelob ULTRA Courtside

Brand Partnerships

2021 Integrated Gold Pencil

15.00

Michelob ULTRA

Contract for Change

Innovation & Transformation / Innovation in Integrated

2021 Integrated Gold Pencil

15.00

Google

Search Black-owned

Social Impact

2021 In-House Gold Pencil

15.00

Spotify

Alone with Me

Agency-Initiated & Originated Projects

2021 In-House Gold Pencil

15.00

Verizon

The MET Unframed

Agency-Initiated & Originated Projects

2021 In-House Gold Pencil

15.00

Starburst Swirlers

Best Enjoyed Vertically

Online-only Video / Single

2021 Interactive & Online Gold Pencil

15.00

Beats by Dr. Dre

You Love Me

Online-only Video / Single

2021 Interactive & Online Gold Pencil

15.00

Google

Project Guideline

Experimental / Internal Projects / R&D

2021 IP & Products Gold Pencil

15.00

The New York Times

Life Needs Truth

Editing / Single

2021 Moving Image Craft Gold Pencil

15.00

Corona

The Match of Ages

Editing / Single

2021 Moving Image Craft Gold Pencil

15.00

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