The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
-
Year
2020
- 2020
Discipline
-
Discipline
Out of Home
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Year
-
Year
2020
- 2020
#
One Show
Rankings
North America
Client
Title
Category
Award
Points

Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Billboards & Transit / Campaign
Points: 75.0


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 25.0


Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 25.0


Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home
Points: 25.0


In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Craft / Art Direction
Points: 15.0


The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0


The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: Craft / Art Direction
Points: 15.0


Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Points: 10.0


The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 10.0


The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
Points: 10.0


In Someone Else's Shoes
Agency: Arnold Worldwide / Boston Client: Santander Bank Category: Experiential & Installations / Experiential & Immersive
Points: 10.0


Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Experiential & Installations / Experiential & Immersive
Points: 10.0


Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Points: 10.0


Run. For. Life.
Agency: Arnold Worldwide / Boston Client: The Red Cross Category: Craft / Photography
Points: 10.0


The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Out of Home
Points: 10.0


Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
Points: 10.0


Bauhaus
Agency: Arnold Worldwide / Boston Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Points: 2.0


Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Points: 2.0


Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Points: 2.0


Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Points: 2.0


Brutal Postings
Agency: Rethink / Montreal/Vancouver/Toronto + Content:Content / Montreal + TöK Communications / Montreal Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
Points: 2.0


The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Points: 2.0


Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Points: 2.0


The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Points: 2.0


Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Experiential & Installations / Brand Installations
Points: 2.0


JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Points: 2.0


Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
Points: 2.0


Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Craft / Art Direction
Points: 2.0


Self Made Exploratorium Exhibit & Campaign
Agency: COLLINS / San Francisco + Exploratorium Museum / San Francisco Client: Exploratorium Museum Category: Craft / Art Direction
Points: 2.0


#Vaccines Work
Agency: RPA / Santa Monica Client: Unicef Globle Category: Craft / Illustration
Points: 2.0


Wiener Nationals
Agency: INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach Client: Wienerschnitzel Category: Craft / Illustration
Points: 2.0


The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Points: 2.0


Poster For Everyone
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond Client: Rick Hansen Foundation Category: Craft / Use of Technology
Points: 2.0


Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Innovation in Out of Home
Points: 2.0


Scent By
Agency: Ogilvy / Chicago Client: SC Johnson - Glade Category: Innovation in Out of Home
Points: 2.0


Stage Your Driveway
Agency: FCB / Toronto Client: BMW Category: Innovation in Out of Home
Points: 2.0


The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal Client: Société de l'assurance automobile du Québec Category: Innovation in Out of Home
Points: 2.0


The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Points: 2.0


Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Innovation in Out of Home
Points: 2.0


Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Gold Pencil
Points:
75.0

Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Out of Home Gold Pencil
Points:
25.0

Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Out of Home Gold Pencil
Points:
25.0

Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0

Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0

Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0

Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0

Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
SC Johnson - Glade
Title:
Scent By
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Award:
2020 Out of Home Bronze Pencil
Points:
10.0

Client:
Leica Store Boston
Title:
Bauhaus
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Fondation Émergence
Title:
Brutal Postings
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Craft / Art Direction
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Exploratorium Museum
Title:
Self Made Exploratorium Exhibit & Campaign
Category:
Craft / Art Direction
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Unicef Globle
Title:
#Vaccines Work
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Wienerschnitzel
Title:
Wiener Nationals
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Rick Hansen Foundation
Title:
Poster For Everyone
Category:
Craft / Use of Technology
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Casper
Title:
Lights Off
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0

Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
