The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Online Films & Video / Short Form - Single Points: 75.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Television & VOD / Short Form - Single Points: 25.0
Generation Lockdown Agency: Hungry Man Productions / New York City + McCann / New York Client: March For Our Lives Category: Television & VOD / Long Form - Single Points: 25.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single Points: 25.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Cinema Advertising Points: 25.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Under 100K Budget Points: 25.0
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget Points: 25.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Innovation in Film Points: 25.0
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single Points: 15.0
Trapped in Advertising Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single Points: 15.0
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Television & VOD / Long Form - Single Points: 15.0
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single Points: 15.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single Points: 15.0
Groundhog Day Agency: Highdive / Chicago + Jeep / Detroit + O Positive / New York Client: Jeep Category: Online Films & Video / Long Form - Single Points: 15.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single Points: 10.0
Motaur Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Television & VOD / Short Form - Campaign Points: 10.0
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single Points: 10.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Television & VOD / Varying Length Campaign Points: 10.0
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single Points: 10.0
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single Points: 10.0
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising Points: 10.0
The Toxic Office Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Under 100K Budget Points: 10.0
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Innovation in Film Points: 10.0
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single Points: 2.0
Can't Touch This Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice Client: Cheetos Category: Television & VOD / Short Form - Single Points: 2.0
Behind the Mac - International Women's Day Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Short Form - Single Points: 2.0
Ice Cream For Adults Agency: 72andSunny / New York + Anonymous Content / Los Angeles + Halo Top / Los Angeles Client: Halo Top Category: Television & VOD / Short Form - Campaign Points: 2.0
GEICO Sequels Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Smuggler / Los Angeles, CA + Cut+Run / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign Points: 2.0
GEICO: Believe It Agency: The Martin Agency / Richmond, VA + GEICO / Chevy Chase, MD + Hungry Man / Los Angeles, CA Client: GEICO Category: Television & VOD / Short Form - Campaign Points: 2.0
It's Simple Even When It's Complicated Agency: Sid Lee / Toronto Client: H&R Block Category: Television & VOD / Short Form - Campaign Points: 2.0
Don't Take Your Hair for Granted Agency: TBWA\Chiat\Day / Los Angeles Client: Supercuts Category: Television & VOD / Short Form - Campaign Points: 2.0
Old Spice Smell Like Your Own Man, Man Agency: Wieden+Kennedy / Portland + Epoch / Los Angeles + Joint / Portland + Kevin VFX / Portland Client: Old Spice Category: Television & VOD / Short Form - Campaign Points: 2.0
Read Yourself Better Agency: The&Partnership / New York Client: The Wall Street Journal Category: Television & VOD / Long Form - Single Points: 2.0
Here's Mountain Dew Zero Agency: TBWA\Chiat\Day / New York + MJZ / New York Client: Mountain Dew Category: Television & VOD / Long Form - Single Points: 2.0
An Open Mind is the Best Look Agency: Droga5 / New York Client: Nordstrom Category: Television & VOD / Long Form - Single Points: 2.0
A Holiday Reunion Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Xfinity Category: Television & VOD / Long Form - Single Points: 2.0
Cool Ranch :60 Agency: Park Pictures LLC / New York + Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Television & VOD / Long Form - Single Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
Holiday - The Surprise Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single Points: 2.0
Cool Ranch :90 Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Television & VOD / Long Form - Single Points: 2.0
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Television & VOD / Long Form - Campaign Points: 2.0
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign Points: 2.0
Old Spice Swagger Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York Client: Old Spice Category: Television & VOD / Varying Length Campaign Points: 2.0
Prom Dress Agency: ERICH &KALLMAN / San Francisco Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Single Points: 2.0

Burger King

Moldy Whopper

Online Films & Video / Short Form - Single

2020 Film Gold Pencil

75.0

Burger King

Moldy Whopper

Television & VOD / Short Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Monica Lewinsky

The Epidemic

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Sandy Hook Promise

Back to School Essentials

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Apple

Bounce

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

Burger King

Moldy Whopper

Cinema Advertising

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

The New York Times

The Long Fight

Under 100K Budget

2020 Film Gold Pencil

25.0

Monica Lewinsky

The Epidemic

Innovation in Film

2020 Film Gold Pencil

25.0

The New York Times

The Long Fight

Television & VOD / Short Form - Single

2020 Film Silver Pencil

15.0

Pringles

Trapped in Advertising

Television & VOD / Short Form - Single

2020 Film Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

Jeep

Groundhog Day

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

The New York Times

The Long Fight

Online Films & Video / Short Form - Single

2020 Film Silver Pencil

15.0

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

2020 Film Silver Pencil

15.0

Jeep

Groundhog Day

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

2020 Film Bronze Pencil

10.0

Progressive Insurance

Motaur

Television & VOD / Short Form - Campaign

2020 Film Bronze Pencil

10.0

Reebok

Storm The Court

Television & VOD / Long Form - Single

2020 Film Bronze Pencil

10.0

Procter & Gamble - Tide

Laundry Night

Television & VOD / Varying Length Campaign

2020 Film Bronze Pencil

10.0

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

The Storytellers

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

The Underdogs

Online Films & Video / Long Form - Single

2020 Film Bronze Pencil

10.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

2020 Film Bronze Pencil

10.0

Casey House

The Toxic Office

Under 100K Budget

2020 Film Bronze Pencil

10.0

Casey House

The HIV+ Episodes

Innovation in Film

2020 Film Bronze Pencil

10.0

General Mills Reese's Peanut Butter Puffs

Prom Dress

Television & VOD / Short Form - Single

2020 Film Merit Award

2.0

Cheetos

Can't Touch This

Television & VOD / Short Form - Single

2020 Film Merit Award

2.0

Apple

Behind the Mac - International Women's Day

Television & VOD / Short Form - Single

2020 Film Merit Award

2.0

Halo Top

Ice Cream For Adults

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

GEICO

GEICO Sequels

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

GEICO

GEICO: Believe It

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

H&R Block

It's Simple Even When It's Complicated

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

Supercuts

Don't Take Your Hair for Granted

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

Old Spice

Old Spice Smell Like Your Own Man, Man

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

The Wall Street Journal

Read Yourself Better

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Mountain Dew

Here's Mountain Dew Zero

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Nordstrom

An Open Mind is the Best Look

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Xfinity

A Holiday Reunion

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Doritos

Cool Ranch :60

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - Snowbrawl

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Holiday - The Surprise

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Doritos

Cool Ranch :90

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Verizon

The Team That Wouldn't Be Here

Television & VOD / Long Form - Campaign

2020 Film Merit Award

2.0

Fisher-Price

Let's Be Kids

Television & VOD / Varying Length Campaign

2020 Film Merit Award

2.0

Old Spice

Old Spice Swagger

Television & VOD / Varying Length Campaign

2020 Film Merit Award

2.0

General Mills Reese's Peanut Butter Puffs

Prom Dress

Online Films & Video / Short Form - Single

2020 Film Merit Award

2.0

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