The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications
Points: 75.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Points: 25.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 25.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction
Points: 25.0
Project Understood
Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York Client: St. Ann's for the Deaf Category: Applications
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration
Points: 15.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing
Points: 15.0
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Craft / Use of Technology
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising
Points: 10.0
Joel Is Not Happy
Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising
Points: 10.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Points: 10.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 10.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
Points: 2.0
The Traffic Jam Whopper
Agency: We Believers / New York Client: Burger King Mexico/Global Category: Utility
Points: 2.0
Recorder
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Utility
Points: 2.0
Hey Google, Ask Nike
Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Art Direction
Points: 2.0
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Use of Technology
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Innovation in Mobile
Points: 2.0
Live Caption
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Mobile
Points: 2.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Award:
2020 Mobile Gold Pencil
Points:
75.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Art Direction
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
St. Ann's for the Deaf
Title:
Deaf 911
Category:
Applications
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Mountain Dew
Title:
Joel Is Not Happy
Category:
Mobile Advertising
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Technology
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Google
Title:
Recorder
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Art Direction
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0