The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Applications Points: 75.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 25.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Art Direction Points: 25.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology Points: 25.0
Deaf 911 Agency: Saatchi & Saatchi Wellness / New York Client: St. Ann's for the Deaf Category: Applications Points: 15.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 15.0
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 15.0
Lessons in Herstory Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco Client: Daughters of the Evolution Category: Craft / Use of Technology Points: 15.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Craft / Use of Technology Points: 15.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Applications Points: 10.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Mobile Advertising Points: 10.0
Joel Is Not Happy Agency: TBWA\Chiat\Day / New York + Park Pictures / New York Client: Mountain Dew Category: Mobile Advertising Points: 10.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds Points: 10.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Technology Points: 10.0
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications Points: 2.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Utility Points: 2.0
Recorder Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Utility Points: 2.0
Hey Google, Ask Nike Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce Points: 2.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Points: 2.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Art Direction Points: 2.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Craft / Use of Technology Points: 2.0
YOU-turn Agency: FCB / Toronto Client: Responsible Gambling Council Category: Innovation in Mobile Points: 2.0
Live Caption Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Mobile Points: 2.0

Daughters of the Evolution

Lessons in Herstory

Applications

2020 Mobile Gold Pencil

75.0

Black & Abroad

Go Back To Africa

Websites

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Utility

2020 Mobile Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Gold Pencil

25.0

Daughters of the Evolution

Lessons in Herstory

Craft / Art Direction

2020 Mobile Gold Pencil

25.0

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

2020 Mobile Gold Pencil

25.0

St. Ann's for the Deaf

Deaf 911

Applications

2020 Mobile Silver Pencil

15.0

JFK Presidential Library and Museum

JFK Moonshot

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Silver Pencil

15.0

United Way

The #UNIGNORABLE Tower

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Silver Pencil

15.0

Wavio

See Sound

Physical Product & Mobile Integration

2020 Mobile Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Mobile Silver Pencil

15.0

Daughters of the Evolution

Lessons in Herstory

Craft / Use of Technology

2020 Mobile Silver Pencil

15.0

JFK Presidential Library and Museum

JFK Moonshot

Craft / Use of Technology

2020 Mobile Silver Pencil

15.0

JFK Presidential Library and Museum

JFK Moonshot

Applications

2020 Mobile Bronze Pencil

10.0

Monica Lewinsky

The Epidemic

Mobile Advertising

2020 Mobile Bronze Pencil

10.0

Mountain Dew

Joel Is Not Happy

Mobile Advertising

2020 Mobile Bronze Pencil

10.0

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

2020 Mobile Bronze Pencil

10.0

Monica Lewinsky

The Epidemic

Craft / Use of Technology

2020 Mobile Bronze Pencil

10.0

Responsible Gambling Council

YOU-turn

Applications

2020 Mobile Merit Award

2.0

Burger King Mexico/Global

The Traffic Jam Whopper

Utility

2020 Mobile Merit Award

2.0

Google

Recorder

Utility

2020 Mobile Merit Award

2.0

Nike

Hey Google, Ask Nike

Utility / E-Commerce

2020 Mobile Merit Award

2.0

Doritos

Cool Ranch

Augmented, Virtual & Mixed Reality (AR, VR, MR)

2020 Mobile Merit Award

2.0

United Way

The #UNIGNORABLE Tower

Craft / Art Direction

2020 Mobile Merit Award

2.0

United Way

The #UNIGNORABLE Tower

Craft / Use of Technology

2020 Mobile Merit Award

2.0

Responsible Gambling Council

YOU-turn

Innovation in Mobile

2020 Mobile Merit Award

2.0

Google

Live Caption

Innovation in Mobile

2020 Mobile Merit Award

2.0

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