The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations Points: 75.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign Points: 25.0
Not All Heroes Wear Capes Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response Points: 25.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement Points: 25.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations Points: 25.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media Points: 25.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media Points: 25.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform Points: 15.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single Points: 15.0
The Gift That Doesn't Give Back Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single Points: 15.0
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations Points: 15.0
Laundry Night Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel Points: 15.0
Back to School Essentials Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals Points: 15.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media Points: 15.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single Points: 10.0
Hulu Sellouts x NBA Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
Hulu Sellouts x NFL Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response Points: 10.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content Points: 10.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations Points: 10.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations Points: 10.0
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel Points: 10.0
Parkscapes Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel Points: 10.0
Chicken Wars Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform Points: 2.0
Fact Avalanche Agency: Sid Lee / Montreal Client: Protect Our Winters Canada Category: Social Channel / Single Platform Points: 2.0
e.l.f. #eyeslipsface TikTok Campaign Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Social Channel / Single Platform Points: 2.0
The HIV+ Episodes Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Social Channel / Multi-Platform Points: 2.0
Fix The World Agency: AMVBBDO / London + BBDO / New York + MJZ / LA/London Client: Snickers Category: Social Post / Single Points: 2.0
Smells Like Inequality Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Social Post / Single Points: 2.0
Tom Brady's Big Announcement Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign Points: 2.0
Ice Dog Sandwich Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Post / Real-time Response Points: 2.0
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Social Post / Real-time Response Points: 2.0
Area 51 Agency: draftLine / New York Client: Bud Light Category: Social Post / Real-time Response Points: 2.0
Behind the Record Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content Points: 2.0
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content Points: 2.0
Cool Ranch Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content Points: 2.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Active Engagement Points: 2.0
Chipotle Freeting Wins the Pro Basketball Finals Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach Client: Chipotle Mexican Grill Category: Active Engagement Points: 2.0
#PauseToRemember Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Active Engagement Points: 2.0
Real Meals Agency: MullenLowe / US Client: Burger King Category: Active Engagement Points: 2.0
#NationalRoastDay Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York Client: Wendy's Category: Active Engagement Points: 2.0
Feast of Legends Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Active Engagement Points: 2.0
#SpotifyWrapped Agency: Spotify In-House / New York Client: Spotify Category: Active Engagement Points: 2.0
For The Throne: Quest Agency: Droga5 / New York Client: HBO Category: Active Engagement Points: 2.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Stunts & Activations Points: 2.0
Car2Can Agency: Deutsch / New York Client: AB InBev Category: Stunts & Activations Points: 2.0

Burger King

Stevenage Challenge

Stunts & Activations

2020 Social Media Gold Pencil

75.0

Sandy Hook Promise

Back to School Essentials

Social Post / Single

2020 Social Media Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Social Post / Campaign

2020 Social Media Gold Pencil

25.0

AB InBev

Not All Heroes Wear Capes

Social Post / Real-time Response

2020 Social Media Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

2020 Social Media Gold Pencil

25.0

Burger King

Stevenage Challenge

Active Engagement

2020 Social Media Gold Pencil

25.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Stunts & Activations

2020 Social Media Gold Pencil

25.0

Tinder

Swipe Night

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

Black & Abroad

Go Back To Africa

Innovation in Social Media

2020 Social Media Gold Pencil

25.0

Tinder

Swipe Night

Social Channel / Single Platform

2020 Social Media Silver Pencil

15.0

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Single

2020 Social Media Silver Pencil

15.0

Aviation Gin

The Gift That Doesn't Give Back

Social Post / Single

2020 Social Media Silver Pencil

15.0

HomeEquity Bank

#PauseToRemember

Livestream

2020 Social Media Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Stunts & Activations

2020 Social Media Silver Pencil

15.0

Procter & Gamble - Tide

Laundry Night

Influencer Marketing / Multi-Channel

2020 Social Media Silver Pencil

15.0

Sandy Hook Promise

Back to School Essentials

Craft / Use of Visuals

2020 Social Media Silver Pencil

15.0

Miller Lite

Cantroller

Innovation in Social Media

2020 Social Media Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Social Post / Single

2020 Social Media Bronze Pencil

10.0

Hulu

Hulu Sellouts x NBA

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

Hulu

Hulu Sellouts x NFL

Social Post / Campaign

2020 Social Media Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Social Post / Real-time Response

2020 Social Media Bronze Pencil

10.0

JFK Presidential Library and Museum

JFK Moonshot

Livestream

2020 Social Media Bronze Pencil

10.0

Burger King

Stevenage Challenge

User-Generated Content

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

Mumbai Police

The Punishing Signal

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

HomeEquity Bank

#PauseToRemember

Influencer Marketing / Single Channel

2020 Social Media Bronze Pencil

10.0

Regent Park School of Music

Parkscapes

Influencer Marketing / Single Channel

2020 Social Media Bronze Pencil

10.0

Popeyes Louisiana Kitchen

Chicken Wars

Social Channel / Single Platform

2020 Social Media Merit Award

2.0

Protect Our Winters Canada

Fact Avalanche

Social Channel / Single Platform

2020 Social Media Merit Award

2.0

e.l.f. Cosmetics

e.l.f. #eyeslipsface TikTok Campaign

Social Channel / Single Platform

2020 Social Media Merit Award

2.0

Casey House

The HIV+ Episodes

Social Channel / Multi-Platform

2020 Social Media Merit Award

2.0

Snickers

Fix The World

Social Post / Single

2020 Social Media Merit Award

2.0

Canadian Women's Foundation

Smells Like Inequality

Social Post / Single

2020 Social Media Merit Award

2.0

Hulu

Tom Brady's Big Announcement

Social Post / Campaign

2020 Social Media Merit Award

2.0

Oscar Mayer

Ice Dog Sandwich

Social Post / Real-time Response

2020 Social Media Merit Award

2.0

Chobani

Stop Lunch Shaming

Social Post / Real-time Response

2020 Social Media Merit Award

2.0

Bud Light

Area 51

Social Post / Real-time Response

2020 Social Media Merit Award

2.0

The Recording Academy

Behind the Record

User-Generated Content

2020 Social Media Merit Award

2.0

Spotify

#SpotifyWrapped

User-Generated Content

2020 Social Media Merit Award

2.0

Doritos

Cool Ranch

User-Generated Content

2020 Social Media Merit Award

2.0

Aspen Institute's Project Play

Don't Retire, Kid

Active Engagement

2020 Social Media Merit Award

2.0

Chipotle Mexican Grill

Chipotle Freeting Wins the Pro Basketball Finals

Active Engagement

2020 Social Media Merit Award

2.0

HomeEquity Bank

#PauseToRemember

Active Engagement

2020 Social Media Merit Award

2.0

Burger King

Real Meals

Active Engagement

2020 Social Media Merit Award

2.0

Wendy's

#NationalRoastDay

Active Engagement

2020 Social Media Merit Award

2.0

Wendy's

Feast of Legends

Active Engagement

2020 Social Media Merit Award

2.0

Spotify

#SpotifyWrapped

Active Engagement

2020 Social Media Merit Award

2.0

HBO

For The Throne: Quest

Active Engagement

2020 Social Media Merit Award

2.0

Aspen Institute's Project Play

Don't Retire, Kid

Stunts & Activations

2020 Social Media Merit Award

2.0

AB InBev

Car2Can

Stunts & Activations

2020 Social Media Merit Award

2.0

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