The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 50.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Social Post / Single
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Points: 25.0
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York Client: AB InBev Category: Social Post / Real-time Response
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Stunts & Activations
Points: 25.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Active Engagement
Points: 25.0
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Stunts & Activations
Points: 25.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Points: 25.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
Points: 25.0
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Points: 15.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Points: 15.0
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Productons / Los Angeles Client: Aviation Gin Category: Social Post / Single
Points: 15.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Livestream
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Stunts & Activations
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
Points: 15.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Craft / Use of Visuals
Points: 15.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Points: 15.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Social Post / Single
Points: 10.0
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 10.0
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Livestream
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: User-Generated Content
Points: 10.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Stunts & Activations
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Stunts & Activations
Points: 10.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Influencer Marketing / Single Channel
Points: 10.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Influencer Marketing / Single Channel
Points: 10.0
Chicken Wars
Agency: GSD&M / Austin Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Points: 2.0
Fact Avalanche
Agency: Sid Lee / Montreal Client: Protect Our Winters Canada Category: Social Channel / Single Platform
Points: 2.0
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA Client: e.l.f. Cosmetics Category: Social Channel / Single Platform
Points: 2.0
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Social Channel / Multi-Platform
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Social Post / Single
Points: 2.0
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto Client: Canadian Women's Foundation Category: Social Post / Single
Points: 2.0
Tom Brady's Big Announcement
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica Client: Hulu Category: Social Post / Campaign
Points: 2.0
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Post / Real-time Response
Points: 2.0
Stop Lunch Shaming
Agency: Chobani / New York Client: Chobani Category: Social Post / Real-time Response
Points: 2.0
Area 51
Agency: draftLine / New York Client: Bud Light Category: Social Post / Real-time Response
Points: 2.0
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles Client: The Recording Academy Category: User-Generated Content
Points: 2.0
#SpotifyWrapped
Agency: Spotify In-House / New York Client: Spotify Category: User-Generated Content
Points: 2.0
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica Client: Doritos Category: User-Generated Content
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Active Engagement
Points: 2.0
Chipotle Freeting Wins the Pro Basketball Finals
Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach Client: Chipotle Mexican Grill Category: Active Engagement
Points: 2.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto Client: HomeEquity Bank Category: Active Engagement
Points: 2.0
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York Client: Wendy's Category: Active Engagement
Points: 2.0
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York Client: Wendy's Category: Active Engagement
Points: 2.0
#SpotifyWrapped
Agency: Spotify In-House / New York Client: Spotify Category: Active Engagement
Points: 2.0
Don't Retire, Kid
Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Stunts & Activations
Points: 2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Active Engagement
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Stunts & Activations
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Social Post / Single
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Social Post / Campaign
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Social Post / Campaign
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Livestream
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Protect Our Winters Canada
Title:
Fact Avalanche
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Social Channel / Multi-Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Hulu
Title:
Tom Brady's Big Announcement
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Oscar Mayer
Title:
Ice Dog Sandwich
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Bud Light
Title:
Area 51
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Doritos
Title:
Cool Ranch
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Chipotle Mexican Grill
Title:
Chipotle Freeting Wins the Pro Basketball Finals
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
Real Meals
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Wendy's
Title:
Feast of Legends
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Quest
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
