The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design
Points: 75.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Points: 25.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
Points: 25.0
The Impactful Reminder
Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Out of Home / Brand Installations
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Out of Home / Series
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
Points: 25.0
Pour Perfectly
Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Packaging / Specialty
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Print Advertisements
Points: 25.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Promotional / Posters - Series
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Editorial / Books
Points: 25.0
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York Client: JOAN Creative/United State of Women Category: Innovation in Design
Points: 15.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 15.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Photography
Points: 15.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Points: 15.0
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Points: 15.0
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York Client: The New York Times Category: Out of Home / Series
Points: 15.0
Embarrassing Plastic Bags
Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Promotional / Collateral Items
Points: 15.0
Ugly Gerry
Agency: Leo Burnett / Chicago Client: RepresentUs Category: Typography / Typeface Design
Points: 15.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item
Points: 15.0
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Points: 10.0
Mac Pro Packaging
Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Points: 10.0
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Animation
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago Client: Jimmy Dean Category: Craft / Photography
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction
Points: 10.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Art Direction
Points: 10.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital Design
Points: 10.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty
Points: 10.0
STONEBRICK
Agency: ESTABLISHED / New York Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Points: 10.0
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Points: 10.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications
Points: 10.0
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Points: 10.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Innovation in Design
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Innovation in Design
Points: 2.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Animation
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
Points: 2.0
Abuelo
Agency: Disney Yellow Shoes / Glendale Client: Disneyland Resort Category: Craft / Animation
Points: 2.0
Never Standing Still
Agency: Design Army / Washington Client: Hong Kong Ballet Category: Craft / Photography
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Illustration
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro Client: Amigos For Kids Category: Craft / Illustration
Points: 2.0
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London Client: Ab InBev / México Category: Craft / Art Direction
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Craft / Art Direction
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London Client: Volkswagen North America Category: Craft / Art Direction
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Award:
2020 Design Gold Pencil
Points:
75.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Out of Home / Brand Installations
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Packaging / Specialty
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Print Advertisements
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Promotional / Posters - Series
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
East West Market
Title:
Embarrassing Plastic Bags
Category:
Promotional / Collateral Items
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Typography / Typeface Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Disneyland Resort
Title:
Abuelo
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Photography
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
